Growth Hacking

How many emails do you receive in your inbox every day? 10? 100? 1000?

The average person receives hundreds of emails every day from coupons to subscriptions, to services, invitations and more. And it is unfortunate to say that most of these emails will end up in trash and junk mail folders before they are even opened.

Are your emails suffering the same fate?

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Want to share an image? There is an app for that. Want to check your stocks? There is an app for that too. Want to find a dog sitter or hitch a ride? Yep, there are apps for that too.

The average person under the age of 65 is glued to their smartphone and statistics show that over 94% of owners would feel nervous or panicky without being able to access their phone for a day.

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Pricing; it’s something that is as equally important to the business as it is to the customer.

Are your items priced right?

Naming a price can be one of the hardest decisions you have to make when it comes to setting up your business and often there are many other factors to consider other than just expenses and earnings.

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Are you spending more time on customer acquisition than customer retention?

If so, chances are you are missing out on valuable opportunities to make a sale and increase your profits.

Customers are the foundation to every business. Without buyers you have no business so therefore, keeping your customers satisfied is one of the most crucial steps to master.

It comes back to the old saying- “It costs more to acquire a new customer than to keep an existing one happy.”

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Does your blog or website get hundreds of thousands of readers?

If the answer is no, there are many things that you can be doing to help build readership and get people viewing your content.

Beyond content marketing basics, we are going to take you through a few alternative steps that will help get your written content out to a wider audience.

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Looking to generate leads?

Going beyond social media and PPC campaigns there are many other ways to generate leads that can help bring a constant and steady stream of visitors to your site or landing page.

Here are 5 of the most tried and true:

1.) Infographics

Visual content is definitely the way of the future as more and more, internet goers are looking to access information quickly, easily and effectively.

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You’ve spent months, maybe even years tweaking your website, driving traffic and optimising your landing page only to have your customers abandon ship before they even reach the checkout page.

If this is the case, you are not alone.

An average of just 5.31% make it to the cart and even less actually checkout and complete the transaction.

All hope however, is not lost thanks to Exit-Intent Pop-Ups that grab your visitors attention and entice them to make an action before they abandon your website.

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What is marketing?

Ask a handful of people walking down the street and most will comment that it has something to do with advertising and sales however, this is just the tip of the iceberg.

Marketing is really about telling a story and making a connection to the consumer and without these factors, it is likely that your marketing strategy will not stand the test of time, especially as technology accelerates.

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Everyone wants traffic to their website and lot’s of it, but instead of going after quantity, what about the quality? Believe it or not, one traffic source does not fit all, instead you have to really go after the platforms that your target audience is spending time on. For example, it would be absolutely pointless running an ad for warm winter jackets in the peak of the summer in Mumbai, India. Just the same, it would be pointless running an ad for summer t-shirts in the peak of the winter in Anchorage, Alaska. (more…)

There is no denying that online content is changing from the written word to visual content.

Whether it is videos, photos or infographics, trends are revealing that visual content is a preferred medium when it comes to browsing online.

Statistics show that:

• 63% of content on social media is made up of images
• 66% of updates on social media are visual content
• 50% of users have re-posted a photo or video they have found online
• 54% of users have posted an original photo or video that they created

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