Growth Hacking

Should you bid on your brand when running an Adwords campaign?

It may seem cheesy to bid on your own brand name however, this could be the secret sauce you have been waiting for when it comes to getting the most out of your Google Adwords campaigns.

Why?

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If you have ever purchased or rented a property then chances are you have spent hours scrolling through images and listings online in order to find the right one.

In fact, if this rings true for you then know that you are not alone. A whopping 90 percent of people claim to use the internet when house hunting and another 53 percent claim to use the internet as their starting point for purchasing a home.

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Looking for marketing tips from the executives at Facebook Snapchat, Twitter and Pandora?

Then you are in luck because recently the dynamic quartet spoke out at the ZenithOptimedia Group’s Mobile Day Conference in New York, about their top four marketing insights, particularly when it comes to millennials.

Here are the four golden nuggets they shared:

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Is the future of the marketing industry centred around apps?

There are believed to be over six billion smartphones spread across the world and most of these smartphones are located in countries like Australia.

On these smartphones are also plenty of apps, from social media apps, to GPS apps and even gaming apps. In fact, mobile use has become so popular that many people use their device to browse the web, purchase products and share files.

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What is Growth Hacking?

Growth Hacking is taking marketing and a strong technical background and bringing it all together to create low cost, inbound marketing solutions that help to rapidly grow a company.

The term ‘growth hacker’ was coined back in 2010 by Sean Ellis after he helped many internet companies achieve incredible growth in a short period of time by not only using his marketing skills, but also his technical skills. Because rapid growth required both of these important skills, the term ‘growth hacker’ was formed.

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Marketing is both a science and an art.

It takes creativity but also looking and observing statistics to make rational predictions and indications.

Taking a risk on a marketing strategy is a bold move that every marketer should be given the luxury of exploring at some point in order to create revolutions. But what happens when your campaign doesn’t seem to be hitting the right notes?

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Everyone uses hashtags but do you know how to use them effectively?

Hashtags were first introduced back in 2009 and quickly became popular on Twitter. Initially they were used for “tweet chats” but today, they are used for so much more such as reaching your target market, get your content to go viral and improving your SEO.

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Do you know why your visitors are abandoning your website?

Here are 6 top factors that will push potential customers away from your website and into the arms of your competition:

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Millennials (noun); a person reaching young adulthood around the year 2000.

Millennials or young adults currently aged between 18 to 34, have $1.3 trillion in annual buying power and are the largest generation by population size, making them one of the most important demographics for marketers.

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Twitter is one of the most popular social media platforms and when you have a strong following, it can help you generate leads, build your brand, increase your traffic and get sales.

Having an active following on Twitter also helps your business look credible and adds to the overall value of your business as well.

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