On a crisp autumn morning in the mid-1970s, a 30-year-old man named Roy Raymond walked into a department store to buy his wife lingerie.
What he found in the store were, tacky designs and unappealing nightdresses that stuck out like a sore thumb under the fluorescent lighting…
Add to this the piercing stare of the saleslady who made him feel like a filthy pervert just for being there…
The experience was truly appalling.
However, it was this horrible experience that sparked a wonderful idea in Raymond’s mind…
After finding out that his male friends felt the same way when shopping for lingerie, he saw an opportunity to establish a market where basically none existed.
He got a hare-brained idea to build a lingerie store that would make men feel completely comfortable.
He essentially designed a lingerie store, FOR MEN!
Imagine you start a business and in the first 28 days you hit more than $1,000,000 in sales…
And then by the second month, you’ve already hit your first-year revenue you target….
You then precede to sell out of every last piece of inventory in your warehouse….
You literally can’t keep up with demand…
You then start receiving calls from A-List movie stars like Leonardo DiCaprio who want to invest in your business…
Sounds like a stretch? A Dream?…
Not legalised Marijuana….
But Venture Capital…. is the drug that flows through the veins of most Silicon Valley’startup’s…
As fresh-faced founders are having money thrown at them, in hopes that their company will rise to unicorn status and be the next Uber, Dropbox or Facebook…
Seed round, pre-revenue, pre-product, no patents, no team… doesn’t matter.
So much so, that recent years have everyone saying “we’re in another bubble”…
“This can’t be sustained much longer”…”It’s looking like the dot com crash 2.0″…
Still VC money flows like Niagara Falls….
It’s 2017 and great content is important now more than ever.
These days people discover brands through viewing their content. They find their photos on Instagram, watch their ads on Youtube, use their filters on Snapchat, and see their sponsored posts on Facebook. Meaning that if a brand has no content online, then it’s practically nonexistent.
In fact, the stats show that content marketing is far from stopping. Impact BND reports that 70% of marketers plan to create more content than they did in the past year, and 75% plan to increase their budget for their content marketing programs.
Since the competition just got tougher, don’t expect success without a robust long-term strategy.
What are the strategies you need to beat your competition? How can you get ahead in 2017?
Insurance is the most brutally competitive industry on the planet.
Especially when it comes to digital marketing.
Insurance companies spend more on digital marketing than any other industry, and because of this, they are plagued by:
- The highest average Cost Per Clicks
- The fiercest competition on SEO
- Tough regulations on what you can and can’t say
- Ever increasing competition across all channels
So, what better place to look than this most fiercely competitive landscape in digital marketing, than insurance – to find out what the top players are doing to choke out their competition and make them ‘tap out’.
You post a blog post every week, and believe your content marketing is as good as it can get. But you’re wrong, and I’ll tell you why.
Only 22% of B2B marketers experience substantial content marketing success, even though 62% of them identify as “extremely” or “very” committed to their efforts. This great divide between success and commitment shines a spotlight on our failure as marketing educators.
Only 22% of B2B marketers experience substantial content marketing success #elitecontentmarketing http://bit.ly/2vwqbm7 – Click to Tweet
Today, I’d like to build a bridge above the gulf separating these two categories of marketers; to forge a clear path which guides the committed hustlers into their well-deserved success.
In this post, you’ll learn 22 techniques the 22% of wildly successful content marketers employ on a regular basis. I’ll walk you through strategy, operations, development and promotion tactics to truly make your content marketing as good as it can get.
That’s the number of blog posts published every day. It’s no wonder then that influencers are inundated with requests to share or link to posts. Every. Single. Day.
The problem is, most of those folks out there are doing their outreach wrong. They’re using the wrong outreach template, showing off the wrong content, and maybe even contacting the wrong influencer.
And until now, the SEO gurus have done little about this. Let’s change that, will we?
We’ll discuss outreach tactics, particularly addressing types of content you should use for outreach purposes. Let’s begin.
You can’t seem to walk down the street or watch TV these days without seeing an ad for a food delivery service.
However, no one is more more aggressive with their marketing than Rocket Internet’s brain child and e-commerce food brand, HelloFresh.
HelloFresh’s German counterpart has just topped the list of Europe’s fastest growing companies, increasing revenue by 13,159%. They went from €2.3 million ($3.4 million) in 2012 to €304m ($450 million) in 2015. That did not stop in 2016, with a yearly revenue of €597m ($880 million).
HelloFresh has more than 850,000 customers globally and operates in nine countries across three continents. Its 2,000 employees work to deliver 9 million meals a month.
What They Do
There is nothing more satisfying than seeing your blog posts shared hundreds, thousands or even hundreds of thousands of times across social media.
While this may seem like nothing more than a pipe dream, imagine if there was a way that you could get your blog posts shared by all your readers every single time, or at least most of the time?
Having your blog posts shared by your readers is one of the best ways to find new leads, score customers and build up the reputation of your brand.
If you have been around in the digital marketing space for some time you are likely to know just how powerful content marketing can be.
Through our research we have also found that companies that use content marketing effectively experience conversion rates up to six times higher than companies who don’t.
Content is definitely king but as more and more businesses cotton on to this fact, the marketplace is becoming increasingly saturated and highly competitive.