Growth Hacking

Did you know that over 80% of website owners are using Google Analytics incorrectly?

Sure, it’s easy enough to navigate through the “vanity” metrics such as sessions, users and bounce rate, but what other metrics can you observe to really help you drive traffic to your business and boost sales?

Google Analytics is not just a data tool, in fact Google Analytics can provide you with clues and actions to help increase conversions and traffic, you just have to know what to look for.

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Contrary to popular belief, you don’t have to spend thousands on a marketing budget in order to attract customers.

Here’s how….

Step #1: Firstly, it starts off with having a product or service that customers actually need and want. Your product or service also needs to deliver value to your customers and be in an affordable price range for the average person.

Step #2: Once you have a product that your customers are definitely going to love and use, it is time to connect with existing traffic sources. This means that you need to target high traffic community sites such as Facebook groups, Reddit, Twitter and other niche forums in order to begin promoting your product to the right demographic.

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The famous poet Maya Angelou once said- “People will forget what you said, people will forget what you did, but people will never forget how you made them feel….”

Is this not marketing gold right there?

You may have the best products and services in town but if your content and website design does not emotionally resonate with your customers, you could be losing out on valuable sales and harming your brand.

Emotions play an important factor when it comes to marketing, which is why it is imperative to discover the emotional needs  and desires of your demographic.

How do you emotionally connect with your customers? Does your content speak to them?

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When you are running a big, multi-million dollar e-commerce store it is very easy to allocate huge chunks of the budget into studying ways to increase conversions however, whether your business is big or small, you don’t have to sacrifice the same type of investment. There are ways to learn what the others spend millions to discover, and it is through watching the subtle trends and processes of the biggest e-commerce stores in the world. Here are 11 conversion secrets taken from the biggest online retailers:

1. Customer Confidence

Customers who are not confident about your brand, service or product do not typically complete a purchase. The most common fears from customers are:

• Not receiving what they are promised
• Being ripped off
• Having their personal information compromised

Kogan, an online retailer that generates 250 million plus in online sales discovered that they could appease customers concerns by displaying their terms of service very clearly during the shopping process.

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Have you chosen your product pricing based on psychology?

Pricing involves more than just making sure that you are getting a return on your investment, it is also deeply psychological.

When it comes to creating a price point, you want to be able to tune into your customers needs and create a sense of value.

If you want to know the top psychological factors that go into pricing products then you are in the right place…Here are 5 of the best:

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There are many different ways to monitor and analyse the success of a marketing campaign, but which metrics matter most?

Whether you are running a PPC campaign, SEO or content marketing campaign or even a Social Media campaign, here are the 4 marketing metrics that matter most:

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Are you on Instagram?

Well, you should be. Instagram has over 300 million monthly users and is quickly becoming one of the most popular social media outlets.

Instagram is a photo sharing website and what sets it apart from both Twitter and Facebook is that it relies on visual images only. This means that it is easier and quicker to scroll through and more likely to keep your audience engaged.

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Did you know that 85 percent of all impulse buys are based on colour?

It seems high, but colours run deep in our psychology and are key factors in the clothes we wear, the car we drive and how we decorate our surroundings.

Whether we realize it or not, colours play an important role in both the conscious and subconscious decision to purchase a product. This is because colours have the ability to make us feel a certain way and in turn, can trigger us to make a purchase or abandon our shopping cart altogether.

One study even found that up to 90% of all judgements made about a product were based on the colour of it.

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Imagine having a secret recipe that could convert all of your marketing campaigns into viral gold…

Viral campaigns are every marketers dream because not only do they reach a huge audience but they are also shared around by people or potential customers, making them up to 1000 times more effective than a regular campaign.

Unfortunately, there is no secret recipe (at least not yet anyway) on what makes a campaign go viral however there is some research on what will give you the best chances:

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As more and more content is distributed online, consumers are caring less about the bells and whistles and more about speed.

How long your website takes to load has become an all important factor in the conversion rate of your site and is the most common reason that users abandon a webpage.

One survey even found that if a web page was not loaded in 2-3 seconds that 79 percent of consumers would abandon the page and 44 percent would never return to the website again.

In fact, for every second it takes to load your website, the abandonment rate increases by nearly 20 percent. This number is even higher for mobile sites.

Google and other search engines also use page load time as an important factor in search engine rankings, giving preference to sites that load in under 5 seconds.

This shows that just a few seconds can make a huge impact on your conversion rates, revenue and sales.

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