Imagine you start a business and in the first 28 days you hit more than $1,000,000 in sales…
And then by the second month, you’ve already hit your first-year revenue you target….
You then precede to sell out of every last piece of inventory in your warehouse….
You literally can’t keep up with demand…
You then start receiving calls from A-List movie stars like Leonardo DiCaprio who want to invest in your business…
Sounds like a stretch? A Dream?… (more…)
We sure know the numbers, don’t we?
- 2 billion. The number of members in the Facebook community, which makes it the most popular social networking site.
- 95%. The percentage of online adults aged between 18 and 34, who are most likely to follow a brand via a social networking site.
- 71% of consumers who have had a social media service or experience with a brand will most likely recommend it to other people.
Insurance is the most brutally competitive industry on the planet.
Especially when it comes to digital marketing.
Insurance companies spend more on digital marketing than any other industry, and because of this, they are plagued by:
- The highest average Cost Per Clicks
- The fiercest competition on SEO
- Tough regulations on what you can and can’t say
- Ever increasing competition across all channels
So, what better place to look than this most fiercely competitive landscape in digital marketing, than insurance – to find out what the top players are doing to choke out their competition and make them ‘tap out’.
You can’t seem to walk down the street or watch TV these days without seeing an ad for a food delivery service.
However, no one is more more aggressive with their marketing than Rocket Internet’s brain child and e-commerce food brand, HelloFresh.
HelloFresh’s German counterpart has just topped the list of Europe’s fastest growing companies, increasing revenue by 13,159%. They went from €2.3 million ($3.4 million) in 2012 to €304m ($450 million) in 2015. That did not stop in 2016, with a yearly revenue of €597m ($880 million).
HelloFresh has more than 850,000 customers globally and operates in nine countries across three continents. Its 2,000 employees work to deliver 9 million meals a month.
What They Do
In November of 2016, the US had one of their most controversial elections yet, but now that the race is over we have managed to get our hands on some of the advertising strategies used by key players in the election.
Having a company blog is one of the key ways to indirectly promote your business online, but what about using your blog to directly promote your products and services?
While it may not be “blogging best practice” to promote your products and services directly on your blog, we are going to show you how it can be done in a tactful and clever way.
First, it is important to understand the role of the blog.
What is marketing?
Ask a handful of people walking down the street and most will comment that it has something to do with advertising and sales however, this is just the tip of the iceberg.
Marketing is really about telling a story and making a connection to the consumer and without these factors, it is likely that your marketing strategy will not stand the test of time, especially as technology accelerates.
No matter what business you are in, if you have a website or are running a marketing campaign that you want to convert into sales, having a sales funnel is paramount.
Sales funnels are basically a way that you can ensure your promotions and marketing tools are working effectively and efficiently to deliver the results that you desire. (more…)