How Victoria’s Secret Generates An Insane $8 Billion Dollars In Sales Per Year (With 10 Key Takeaways)

Sabri Suby | Jan 22 2018

1-Victoria Secret Header

On a crisp autumn morning in the mid-1970s, a 30-year-old man named Roy Raymond walked into a department store to buy his wife lingerie.

What he found in the store were, tacky designs and unappealing nightdresses that stuck out like a sore thumb under the fluorescent lighting…

Add to this the piercing stare of the saleslady who made him feel like a filthy pervert just for being there…

The experience was truly appalling.

However, it was this horrible experience that sparked a wonderful idea in Raymond’s mind…

After finding out that his male friends felt the same way when shopping for lingerie, he saw an opportunity to establish a market where basically none existed.

He got a hare-brained idea to build a lingerie store that would make men feel completely comfortable.

He essentially designed a lingerie store, FOR MEN!

How Grammarly Bootstrapped It’s Way To 6.9 Million Daily Users [Detailed Case Study]

Sabri Suby | Aug 28 2017

Not heroine…

Not Cocaína….

Not legalised Marijuana….

But Venture Capital…. is the drug that flows through the veins of most Silicon Valley’startup’s…

As fresh-faced founders are having money thrown at them, in hopes that their company will rise to unicorn status and be the next Uber, Dropbox or Facebook…

Seed round, pre-revenue, pre-product, no patents, no team… doesn’t matter.

So much so, that recent years have everyone saying “we’re in another bubble”…

“This can’t be sustained much longer”…”It’s looking like the dot com crash 2.0″…

Still VC money flows like Niagara Falls….

How Daniel Wellington Built A $228 Million Global Fashion Empire With A Tiny $30k Investment [Detailed Case Study]

Sabri Suby | Aug 01 2017

Daniel Wellington Case Study

In today’s age, starting a new fashion brand online is very, very difficult. Fashion is the most competitive industry, hands down.

According to McKinsey Global Fashion Index, the global fashion industry is estimated to be worth $2.4 trillion.

Not only is penetrating this market incredibly competitive, but then once your business does get some legs…competing in a global industry plagued by copycat rivals and ruthless competition is not an easy fete.

Couple this with the huge amount of start up capital required to not only fund your first run of production, but advertising in an industry that spends $1.01 billion on advertising each year.

The 7 Untold AdWords Techniques That Will Change The Way You Use Low-Search Volume Keywords Forever

Sabri Suby | Jul 27 2017

7 Untold Adwords Techniques

What would you do if you discover that the keywords you selected for your AdWords campaign are not generating impressions and has the status—“low search volume?”

The truth is that sooner or later, you’re going to deliberately or accidentally choose low search volume keywords. So, what do you make of it?

First, I’m always excited about Google AdWords because there are so many features, opportunities, and tools that can help you get optimal results.

And talking about getting the most results out of your ads, bear in mind that every advertiser wants to:

  • Reduce cost per click (CPC)
  • Increase click-through rate (CTR)

The question to answer at this time is: “How do you achieve these two specific goals?”

Shocking Case Study Proves Just How Fiercely Competitive Digital Marketing Is For The $500m Insurance Company iSelect

| Jul 20 2017

iSelect Market Review

Insurance is the most brutally competitive industry on the planet.

Especially when it comes to digital marketing.

Insurance companies spend more on digital marketing than any other industry, and because of this, they are plagued by:

  • The highest average Cost Per Clicks
  • The fiercest competition on SEO
  • Tough regulations on what you can and can’t say
  • Ever increasing competition across all channels

So, what better place to look than this most fiercely competitive landscape in digital marketing, than insurance – to find out what the top players are doing to choke out their competition and make them ‘tap out’.

A Rare Peek Inside HelloFresh’s $880 Million Growth Strategy [Case Study]

Sabri Suby | Jul 05 2017

HelloFresh Case Study

You can’t seem to walk down the street or watch TV these days without seeing an ad for a food delivery service.

However, no one is more more aggressive with their marketing than Rocket Internet’s brain child and e-commerce food brand, HelloFresh.

HelloFresh’s German counterpart has just topped the list of Europe’s fastest growing companies, increasing revenue by 13,159%. They went from €2.3 million ($3.4 million) in 2012 to €304m ($450 million) in 2015. That did not stop in 2016, with a yearly revenue of €597m ($880 million).

HelloFresh has more than 850,000 customers globally and operates in nine countries across three continents. Its 2,000 employees work to deliver 9 million meals a month.

What They Do

Website Design: Your Guide About What to Put Above the Fold

| Jun 20 2017

All marketers know that the content above the fold is extremely important, but what key information should actually be included in this prime piece of real estate?

It should come at no surprise that the average internet user spends 80 percent of their time browsing content above the fold and only 20 percent of their time browsing content below the fold.