On a crisp autumn morning in the mid-1970s, a 30-year-old man named Roy Raymond walked into a department store to buy his wife lingerie.
What he found in the store were, tacky designs and unappealing nightdresses that stuck out like a sore thumb under the fluorescent lighting…
Add to this the piercing stare of the saleslady who made him feel like a filthy pervert just for being there…
The experience was truly appalling.
However, it was this horrible experience that sparked a wonderful idea in Raymond’s mind…
After finding out that his male friends felt the same way when shopping for lingerie, he saw an opportunity to establish a market where basically none existed.
He got a hare-brained idea to build a lingerie store that would make men feel completely comfortable.
He essentially designed a lingerie store, FOR MEN!
Imagine you start a business and in the first 28 days you hit more than $1,000,000 in sales…
And then by the second month, you’ve already hit your first-year revenue you target….
You then precede to sell out of every last piece of inventory in your warehouse….
You literally can’t keep up with demand…
You then start receiving calls from A-List movie stars like Leonardo DiCaprio who want to invest in your business…
Sounds like a stretch? A Dream?…
Not legalised Marijuana….
But Venture Capital…. is the drug that flows through the veins of most Silicon Valley’startup’s…
As fresh-faced founders are having money thrown at them, in hopes that their company will rise to unicorn status and be the next Uber, Dropbox or Facebook…
Seed round, pre-revenue, pre-product, no patents, no team… doesn’t matter.
So much so, that recent years have everyone saying “we’re in another bubble”…
“This can’t be sustained much longer”…”It’s looking like the dot com crash 2.0″…
Still VC money flows like Niagara Falls….
In today’s age, starting a new fashion brand online is very, very difficult. Fashion is the most competitive industry, hands down.
According to McKinsey Global Fashion Index, the global fashion industry is estimated to be worth $2.4 trillion.
Not only is penetrating this market incredibly competitive, but then once your business does get some legs…competing in a global industry plagued by copycat rivals and ruthless competition is not an easy fete.
Couple this with the huge amount of start up capital required to not only fund your first run of production, but advertising in an industry that spends $1.01 billion on advertising each year.
Insurance is the most brutally competitive industry on the planet.
Especially when it comes to digital marketing.
Insurance companies spend more on digital marketing than any other industry, and because of this, they are plagued by:
- The highest average Cost Per Clicks
- The fiercest competition on SEO
- Tough regulations on what you can and can’t say
- Ever increasing competition across all channels
So, what better place to look than this most fiercely competitive landscape in digital marketing, than insurance – to find out what the top players are doing to choke out their competition and make them ‘tap out’.
Choosing colours for your website is so much more than just aesthetics. Colours carry rich psychological triggers that can actually influence your customers purchasing decisions.
In fact, colours are so crucial when it comes to the buying decisions of your customers. One study even found that 85 percent of shoppers place colour as the primary reason for why they buy a particular product.
Offering free things to your audience is a great way to build excitement, generate leads and inspire sales.
I mean after all, who doesn’t love receiving things for free?
Is it possible to get high-quality traffic for dirt cheap prices?
Many marketing companies will try to convince you that it is just not possible, however we believe with the right techniques there is a way you can dramatically slash your advertising costs when running PPC campaigns.
Learning how to slash advertising costs and lower your cost per click, without compromising on the quality of your traffic is what we strive for, and in this article we are going to share with you some of our most trusted and practiced techniques.
Acquiring customers is the most important step for any business. You may have the best landing pages in the world and the best products or services in the world, but if you don’t know how to get customers then it is likely your business is not going to survive in the long run.
Successful customer acquisition begins with a solid strategy, but time and time again we see businesses skim over this step sand focus all of their attention on traffic and leads.
While traffic and leads are important, if you are not turning those leads into customers, it is not really going to help your bottom line.
PPC campaigns are the bread and butter for most businesses.
While generating organic traffic and plumping up your social media are all great strategies, sometimes paid PPC campaigns are enough to send your business into overdrive.
So many brands however, have no idea what they are doing when it comes to running effective and efficient PPC campaigns.
In fact, out of the biggest mistakes we see businesses make, PPC campaigns are often number one.