Starting a business is tough.
Starting a business targeting millennials is especially tough.
And starting a business targeting millennials that actually breaks through the clutter and makes a real impact on this notoriously hard-to-impress demographic? It’s darn near impossible.
Unless you’re HiSmile, that is.
On a crisp autumn morning in the mid-1970s, a 30-year-old man named Roy Raymond walked into a department store to buy his wife lingerie.
What he found in the store were, tacky designs and unappealing nightdresses that stuck out like a sore thumb under the fluorescent lighting…
Add to this the piercing stare of the saleslady who made him feel like a filthy pervert just for being there…
The experience was truly appalling.
However, it was this horrible experience that sparked a wonderful idea in Raymond’s mind…
After finding out that his male friends felt the same way when shopping for lingerie, he saw an opportunity to establish a market where basically none existed.
He got a hare-brained idea to build a lingerie store that would make men feel completely comfortable.
He essentially designed a lingerie store, FOR MEN!
These numbers show that chatbots are the next big thing:
- By 2020, 85% of customer interactions will be managed without human interaction (Gartner).
- In 2018, 45% of the fastest-growing companies will “employ” more virtual assistants and smart machines than people (Gartner).
- Before 2025, the AI market will surpass $100 billion (Constellation Research).
Put Simply, chatbots will inevitably replace tasks previously reserved for humans.
Imagine you start a business and in the first 28 days you hit more than $1,000,000 in sales…
And then by the second month, you’ve already hit your first-year revenue you target….
You then precede to sell out of every last piece of inventory in your warehouse….
You literally can’t keep up with demand…
You then start receiving calls from A-List movie stars like Leonardo DiCaprio who want to invest in your business…
Sounds like a stretch? A Dream?…