We sure know the numbers, don’t we?
- 2 billion. The number of members in the Facebook community, which makes it the most popular social networking site.
- 95%. The percentage of online adults aged between 18 and 34, who are most likely to follow a brand via a social networking site.
- 71% of consumers who have had a social media service or experience with a brand will most likely recommend it to other people.
If you are like most online businesses, a good percentage of your traffic most probably comes from Facebook.
Facebook has billions of users, so it is no surprise that this social platform is the perfect place to direct traffic to your blog, landing page, e-commerce store or website.
Is your brand advertising on Facebook?
Today, Facebook has over 1.79 billion monthly active users, which means that the platform has huge, if not unlimited potential when it comes to advertising.
Along with having such a huge user base, Facebook is also one of the easiest platforms to advertise on. This makes it highly appealing to brands both big and small.
If you are running any Facebook marketing, you sure would want to track the conversions. The Facebook script needs to go between the <head></head> tags of your wordpress website. So if you add it on the header.php file, it will appear on all pages. The easiest solution is to add a conditional if statement and then follow it by the code so it appears only on the page you would want it to.