Starting a business is tough.
Starting a business targeting millennials is especially tough.
And starting a business targeting millennials that actually breaks through the clutter and makes a real impact on this notoriously hard-to-impress demographic? It’s darn near impossible.
Unless you’re HiSmile, that is.
These numbers show that chatbots are the next big thing:
- By 2020, 85% of customer interactions will be managed without human interaction (Gartner).
- In 2018, 45% of the fastest-growing companies will “employ” more virtual assistants and smart machines than people (Gartner).
- Before 2025, the AI market will surpass $100 billion (Constellation Research).
Put Simply, chatbots will inevitably replace tasks previously reserved for humans.
If you are like most online businesses, a good percentage of your traffic most probably comes from Facebook.
Facebook has billions of users, so it is no surprise that this social platform is the perfect place to direct traffic to your blog, landing page, e-commerce store or website.
Do you frequent the convention scene?
When you first start out in the digital marketing space conventions can truly become your best friend. They are a great way to network, find out what others are doing and they help you to keep abreast of the latest trends and forecasts. This is especially important for Australian’s because digital marketing is always changing and evolving and often countries like the US and Europe are leaders in these fields.