On a crisp autumn morning in the mid-1970s, a 30-year-old man named Roy Raymond walked into a department store to buy his wife lingerie.
What he found in the store were, tacky designs and unappealing nightdresses that stuck out like a sore thumb under the fluorescent lighting…
Add to this the piercing stare of the saleslady who made him feel like a filthy pervert just for being there…
The experience was truly appalling.
However, it was this horrible experience that sparked a wonderful idea in Raymond’s mind…
After finding out that his male friends felt the same way when shopping for lingerie, he saw an opportunity to establish a market where basically none existed.
He got a hare-brained idea to build a lingerie store that would make men feel completely comfortable.
He essentially designed a lingerie store, FOR MEN!
Imagine you start a business and in the first 28 days you hit more than $1,000,000 in sales…
And then by the second month, you’ve already hit your first-year revenue you target….
You then precede to sell out of every last piece of inventory in your warehouse….
You literally can’t keep up with demand…
You then start receiving calls from A-List movie stars like Leonardo DiCaprio who want to invest in your business…
Sounds like a stretch? A Dream?…
In today’s age, starting a new fashion brand online is very, very difficult. Fashion is the most competitive industry, hands down.
According to McKinsey Global Fashion Index, the global fashion industry is estimated to be worth $2.4 trillion.
Not only is penetrating this market incredibly competitive, but then once your business does get some legs…competing in a global industry plagued by copycat rivals and ruthless competition is not an easy fete.
Couple this with the huge amount of start up capital required to not only fund your first run of production, but advertising in an industry that spends $1.01 billion on advertising each year.
Insurance is the most brutally competitive industry on the planet.
Especially when it comes to digital marketing.
Insurance companies spend more on digital marketing than any other industry, and because of this, they are plagued by:
- The highest average Cost Per Clicks
- The fiercest competition on SEO
- Tough regulations on what you can and can’t say
- Ever increasing competition across all channels
So, what better place to look than this most fiercely competitive landscape in digital marketing, than insurance – to find out what the top players are doing to choke out their competition and make them ‘tap out’.
That’s the number of blog posts published every day. It’s no wonder then that influencers are inundated with requests to share or link to posts. Every. Single. Day.
The problem is, most of those folks out there are doing their outreach wrong. They’re using the wrong outreach template, showing off the wrong content, and maybe even contacting the wrong influencer.
And until now, the SEO gurus have done little about this. Let’s change that, will we?
We’ll discuss outreach tactics, particularly addressing types of content you should use for outreach purposes. Let’s begin.
Is snail mail marketing dead or is there some merit to sending your consumers direct marketing material?
70 percent of people state that they receive too many emails, which has some marketers questioning whether or not they should return to the good old days of snail mail.
Approximately 13.8 billion letters are sent every year however, in comparison over 74 trillion emails are sent every year.
Building relationships with others is just as important as building your business. In fact, the two often go hand in hand as most of the time, one can’t be achieved without the other.
Whether you are dealing with clients, customers or potential partners, building relationships is crucial to the long-term success of your business.
Your email list is one of the most valuable assets for your business. It is through your email list that you can reach your customers on a personal level and share with them insights into your products and services.
When you have a thriving email list, it makes sales easier, developing relationships with your customer easier and growing your business is easier.
In November of 2016, the US had one of their most controversial elections yet, but now that the race is over we have managed to get our hands on some of the advertising strategies used by key players in the election.
Email marketing. We all know it is effective, we all know it is a great way to retain customers, build relationships, coerce customers to purchase and offer incentives and deals, but that doesn’t make it any more attractive.
As your email sits in your subscribers inbox looking like all the hundred other emails that are probably sitting in their inbox, it stands little chance of getting opened.