On a crisp autumn morning in the mid-1970s, a 30-year-old man named Roy Raymond walked into a department store to buy his wife lingerie.
What he found in the store were, tacky designs and unappealing nightdresses that stuck out like a sore thumb under the fluorescent lighting…
Add to this the piercing stare of the saleslady who made him feel like a filthy pervert just for being there…
The experience was truly appalling.
However, it was this horrible experience that sparked a wonderful idea in Raymond’s mind…
After finding out that his male friends felt the same way when shopping for lingerie, he saw an opportunity to establish a market where basically none existed.
He got a hare-brained idea to build a lingerie store that would make men feel completely comfortable.
He essentially designed a lingerie store, FOR MEN!
Imagine you start a business and in the first 28 days you hit more than $1,000,000 in sales…
And then by the second month, you’ve already hit your first-year revenue you target….
You then precede to sell out of every last piece of inventory in your warehouse….
You literally can’t keep up with demand…
You then start receiving calls from A-List movie stars like Leonardo DiCaprio who want to invest in your business…
Sounds like a stretch? A Dream?…
Not legalised Marijuana….
But Venture Capital…. is the drug that flows through the veins of most Silicon Valley’startup’s…
As fresh-faced founders are having money thrown at them, in hopes that their company will rise to unicorn status and be the next Uber, Dropbox or Facebook…
Seed round, pre-revenue, pre-product, no patents, no team… doesn’t matter.
So much so, that recent years have everyone saying “we’re in another bubble”…
“This can’t be sustained much longer”…”It’s looking like the dot com crash 2.0″…
Still VC money flows like Niagara Falls….
Only The SEO Elite Get These 30 Critical Technical SEO Points Right
If you’re a marketer, then I bet Technical SEO is intimidating.
The word “technical” alone might remind you of code—an alien language completely unknown to you.
The good news is that as long as you know the right tips and tricks, there’s a chance that you can become a technical SEO elite.
Interested to find out find out what these tips and tricks are? In today’s article, I’ll walk you through you exactly what you need to do.
In today’s age, starting a new fashion brand online is very, very difficult. Fashion is the most competitive industry, hands down.
According to McKinsey Global Fashion Index, the global fashion industry is estimated to be worth $2.4 trillion.
Not only is penetrating this market incredibly competitive, but then once your business does get some legs…competing in a global industry plagued by copycat rivals and ruthless competition is not an easy fete.
Couple this with the huge amount of start up capital required to not only fund your first run of production, but advertising in an industry that spends $1.01 billion on advertising each year.
Insurance is the most brutally competitive industry on the planet.
Especially when it comes to digital marketing.
Insurance companies spend more on digital marketing than any other industry, and because of this, they are plagued by:
- The highest average Cost Per Clicks
- The fiercest competition on SEO
- Tough regulations on what you can and can’t say
- Ever increasing competition across all channels
So, what better place to look than this most fiercely competitive landscape in digital marketing, than insurance – to find out what the top players are doing to choke out their competition and make them ‘tap out’.
That’s the number of blog posts published every day. It’s no wonder then that influencers are inundated with requests to share or link to posts. Every. Single. Day.
The problem is, most of those folks out there are doing their outreach wrong. They’re using the wrong outreach template, showing off the wrong content, and maybe even contacting the wrong influencer.
And until now, the SEO gurus have done little about this. Let’s change that, will we?
We’ll discuss outreach tactics, particularly addressing types of content you should use for outreach purposes. Let’s begin.
You can’t seem to walk down the street or watch TV these days without seeing an ad for a food delivery service.
However, no one is more more aggressive with their marketing than Rocket Internet’s brain child and e-commerce food brand, HelloFresh.
HelloFresh’s German counterpart has just topped the list of Europe’s fastest growing companies, increasing revenue by 13,159%. They went from €2.3 million ($3.4 million) in 2012 to €304m ($450 million) in 2015. That did not stop in 2016, with a yearly revenue of €597m ($880 million).
HelloFresh has more than 850,000 customers globally and operates in nine countries across three continents. Its 2,000 employees work to deliver 9 million meals a month.
What They Do
All marketers know that the content above the fold is extremely important, but what key information should actually be included in this prime piece of real estate?
It should come at no surprise that the average internet user spends 80 percent of their time browsing content above the fold and only 20 percent of their time browsing content below the fold.
Influencer marketing is continuing to be one of the most effective marketing strategies of 2017 and it shows no sign of slowing down.
Research is also showing that influencer marketing is growing at a more rapid pace than digital ads and eventually, it could be the most popular way of marketing products and services.