Conversions Rate Optimisation

There are many ways to obtain leads such as cold-emailing, offering a free e-book and asking visitors to sign up for your weekly newsletter.

Sometimes however, this can prove to be not only tedious but also ineffective, especially when it comes to generating leads that actually love and care for what your brand offers.

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Your blog is one of the most valuable components of your online business. End of discussion.

Not only does it offer your readers value and information, it also helps to establish your brand as an authority and as a thought leader in your field.

Studies have also found that websites with blogs have:

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Having a blog is a great way for your potential customers to get to know you and a great way for your existing customers to receive free information and updates. It is also a great way for your brand to sell and showcase different products and services.

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Believe it or not, email it is not a dying art in the world of marketing.

In fact, often it is a successful email campaign that can help you to make a positive ROI.

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When it comes to testing elements on your landing page most people focus on the copy and headlines and forget all about the images.

Humans are visual creatures and especially when it comes to searching online, an image can really convey a feel or message instantly.  We all know the saying- a picture is worth 1000 words.

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Do you send out customer surveys?

There is only so much quantitive data can tell you. Sure you can scour Google Analytics, install heat maps and count your likes on Facebook but sometimes there is nothing more telling than hearing directly from your customers.

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Do you offer your consumers a satisfaction guarantee?

Guarantees are an excellent way to sell a product or service as they:

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What is the optimal cost per lead for your business?

The obvious answer would be that the lower you can acquire a lead the better, which is not necessarily wrong however this way of thinking can pose certain problems.

It is interesting to note that many companies do not have a solid understanding of how much a lead is really worth to them and what the optimal cost per lead is. Instead they are more focused on driving costs down rather than really optimising them.

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After looking at analytics, studying your conversions and managing your sales it can be difficult to set aside time to freshen up your website.

While it is always important to be testing and trying out new things, sometimes the very thought of meddling with your site can definitely feel like a chore.

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Does you brand look warm and friendly or does it appear cold and unappealing?

When visitors walk into your store or click on your homepage are they greeted with a real person or simply a stock image?

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