Growth Hacking

Amazon is one of the biggest e-commerce stores in the world and dominates most of the marketplace.

In fact, for the last twenty years, very few e-commerce stores have been able to compete with Amazon and those that did were quickly acquired by the giant online retailer.

These companies included Zappos and Diapers, who have both stated at different times that their decision to merge with Amazon was a- “if you can’t beat them, join them” decision.

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Is your business preparing to gear up for 2016?

It can be hard to keep track of online marketing trends as new technologies, gadgets and software seem to constantly be emerging onto the scene.

As 2015 draws to a close however, analysts and experts have been weighing in on what the new trends for 2016 will be.

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How successful is your business?

By nature we determine the success of a business based on profits or return of investment (ROI), however sometimes things are not always as cut and dry.

In fact, sometimes certain financial statistics can be misleading and can cloud the truth behind what your business is really up to.

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Does you brand look warm and friendly or does it appear cold and unappealing?

When visitors walk into your store or click on your homepage are they greeted with a real person or simply a stock image?

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Getting your website to the point where it is super successful is one thing, but managing your website when it is at that point is another thing altogether.

Even if your website is not exactly where you want it to be, it is important to still run and manage your website like it’s a well oiled machine. You know the saying- “don’t dress for the job you have, dress for the job you want…” and running a website is no different.

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Are you ready for your business to be the King of the Internet?

The Internet is definitely the way of the future and even with the current economic climate, it still remains one of the most cost effective marketing channels available.

In fact, it doesn’t really matter if your budget is $500 a month or $10,000 a month, as when it comes to building an online presence there is something in it for everyone.

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Are your customers at the heart of your marketing strategy or are you still using the old way of thinking when it comes to making a sale?

A recent study by IBM has found that it is no longer effective to only interact with your customers just enough to get them into the front door. Instead, marketers really need to cater to their customers throughout the entire process.

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Is your business in need of a re-brand?

There are many reasons that your business may need to rebrand such as:

• Better storytelling
• Targeting new audiences
• Becoming more relevant to current customers and audiences
• A change in name, vision or business philosophies

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Whether you are CMO, a social media marketer or even the owner of a company, having a solid understanding of marketing is not just helpful, it is also essential.

Of course, if you are a CMO there are no excuses to not having a very firm foundation in marketing, but if you are looking to hone in on the skills that are most valuable when it comes to time and cost efficiency, then here is what you need to know:

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Video marketing is definitely one of the more effective tools for promoting your content, building brand awareness and getting your target audience engaged in your products and services.

If you are looking to introduce video content into your marketing campaigns or if you are looking to tweak your videos for optimal results, then here are 10 of the most needed tips and tricks:

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