Getting your website to the point where it is super successful is one thing, but managing your website when it is at that point is another thing altogether.
Even if your website is not exactly where you want it to be, it is important to still run and manage your website like it’s a well oiled machine. You know the saying- “don’t dress for the job you have, dress for the job you want…” and running a website is no different.
If you don’t learn how to manage a successful website in the early stages, chances are when your site does reach capacity you will have a hard time knowing what to do and how to keep your daily functions running smoothly.
So, if you are looking to discover how a successful website is run, here is what you need to know:
1. Start the day with Emails
The 8.5 or so hours that you have been away from your emails is long enough.
Start the day with a cup of OJ and sift through your emails. If you received any leads or sales overnight, be sure you can quickly and easily process them into the next stage.
The more you automate these processes, the easier it will become to manage and the quicker you will be able to turn your orders around.
Also, keep a habit of monitoring how many sales and new leads you receive each day so you can assess how much you are growing.
2. Check your Website Stats
Now that you have showered and are eating breakfast, it’s time to check your website stats. For most, this would involve signing on to Google Analytics.
Depending on the type of campaigns you are running, what you check in Google Analytics each day may vary, however the most important factors to check are:
- How much traffic you received yesterday and from what source
- Which blog posts/landing page are generating the most traffic
- The average time spent on the site and the bounce rate
Once you have been able to calculate these general statistics you can assess whether your traffic is increasing or decreasing or what small changes you can make to improve your overall website.
Making a list of potential changes or opportunities to review may be beneficial at this point, especially if you are noticing certain trends or patterns.
3. Check your PPC Campaigns
Now that you have had your weetbix it is time to check your PPC campaigns and any other social media boosts you are running in order to assess the results.
This involves reviewing:
- How many conversions you received
- The CPA
- Which split test is performing the best
- Your profits or losses
At this stage it is important to make notes on whether your campaigns have been successful or whether they need to be tweaked or optimised for better performance.
If your campaigns have been failing miserably even after a few weeks of tweaking and testing, it may also be time to pull the plug altogether and start fresh.
4. Check Your Ranking
Are you still in the top 5 position for your main keywords?
Checking this on a daily (or maybe even a weekly) basis can help you to assess where you are at and any other competition on the market.
If you do notice some competition, pay attention to what they are doing and assess if you can update your own strategy to compete with them.
5. Check your SEO strategy
This goes hand in hand with checking your ranking. Getting to the top spot on Google is extremely competitive, but that doesn’t mean you should give up without a fight.
Constantly tweaking your website with the best SEO practices is a sure fire way to help you rank high on Google’s search.
These practices include regularly updating your site, exchanging links with similar sites, guest blogging, social media, mobile optimising and more.
6. Check Your Content Strategy
It is now time to check your content strategy and it’s not even 9 am yet.
Your sites content definitely helps you to gain a competitive advantage and helps you to track what content your audience is really responding to.
When it comes to checking your content here is what you need to look for:
- What new and inspiring content could be added to the website
- Could your existing copy be improved or tweaked to help create ‘action’
- Can you create more value or offer your readers more benefits
- Have you replied to comments, tweets and other testimonials
7. Review your Email Marketing
Email marketing is a great way to personalise the selling process and reach a targeted and specific demographic with ease.
Marketing emails should be sent out at least once per week and should offer your clients and leads some more appetising benefits.
When reviewing your email marketing strategy, here is what you should assess:
- How many new people have signed up to your email list
- How many people have unsubscribed from your email list
- What emails will be sent out this week and for what purpose
- What add on value can you offer to your subscribers
8. Traffic Sources
Now that you have checked all the stats that need to be checked, you can start creating new and exciting ways to build more traffic and get more leads.
Of course, the statistics that you have checked earlier in the day will provide the necessary clues of where you need to look for more traffic, however thinking outside of the box can also be beneficial.
You may also want to ask yourself the following questions:
- How can you drive more users into your sales funnel?
- What additional keywords or phrases an you add to your PPC campaigns?
- What new ads or banners could you create and run?
- What social posts could you share to generate interest?
9. Manage Growth
Even though you have a very successful website, it is important to always be focusing your energy on growing as well.
While maintaining what you have takes time, setting aside strategies to grow your company is also going to keep your brand relevant, up to date and ultimately more profitable.
While your growth strategy will depend on your intention, it is important to assess what you are doing to support the growth of your company, where you can scale up or even scale down, or what you can outsource or hire out to another worker.
It is also important to ask yourself- what would you do if your business doubles overnight?
10. Review your Skills
Running a successful website takes a constant updating of skills, especially because new technology is always emerging and evolving.
It is also important to keep up with trends that may effect your social media following, your SEO rankings or even your PPC campaigns.
Having a plan of action, back up strategies and a prospective model to stay ahead of the curve is also crucial to keeping your website running efficiently.
What daily tips do you use to manage your website?