Growth Hacking

Is it possible to have a strategy for word of mouth marketing?

Word of Mouth marketing is not only the most effective but it is also the hardest to control.

(more…)

Do you send out customer surveys?

There is only so much quantitive data can tell you. Sure you can scour Google Analytics, install heat maps and count your likes on Facebook but sometimes there is nothing more telling than hearing directly from your customers.

(more…)

Public relations or PR is definitely key to any successful business, however when you are just starting out or are on a small scale it can be difficult to justify the cost.

The good news is that there are plenty of ways you can take PR into your own hands and create your own campaigns using some tried and true PR tactics.

(more…)

What is the optimal cost per lead for your business?

The obvious answer would be that the lower you can acquire a lead the better, which is not necessarily wrong however this way of thinking can pose certain problems.

It is interesting to note that many companies do not have a solid understanding of how much a lead is really worth to them and what the optimal cost per lead is. Instead they are more focused on driving costs down rather than really optimising them.

(more…)

When a consumer comes to your webpage chances are they are looking for something. They may have no idea what they are looking for or they may have a very specific idea, but either way you have a short second of their attention in order to make an impression.

(more…)

Can commenting on other people’s blogs be an amazingly effective marketing strategy?

Many years ago, commenting on blogs was a great way to build links and increase your search ranking, nowadays however, posting a link on a blog doesn’t give as much traction as it used to. In fact, this practice is bound to get you labelled as a spammer and maybe even get you blacklisted on certain sites.

(more…)

After looking at analytics, studying your conversions and managing your sales it can be difficult to set aside time to freshen up your website.

While it is always important to be testing and trying out new things, sometimes the very thought of meddling with your site can definitely feel like a chore.

(more…)

You could do everything right in a business sense, but when it comes to running an online company, your success is heavily dependent on how well you can navigate through the world of the internet.

(more…)

Those catchy headlines and those bright bold letters on your competitors e-commerce store is all there for a reason- to get consumers motivated to buy.

Sales psychology is nothing new, however more and more e-commerce stores are testing out the power of the human mind in order to boost conversions and increase sales.

(more…)

Advertising Week XII, “the world’s premier gathering of marketing and communication leaders” was held recently in New York and revealed some interesting statistics and facts about the future of the marketing industry.

Here are 9 of the most interesting highlights from the event:

(more…)