Growth Hacking

Do you want to be the next YouTube star?

Or do you at least want your business to be the next YouTube star?

There are so many opportunities out there for content marketing from Facebook to Tumblr and everything in between. However, how many businesses are utilising a site like YouTube?

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Wouldn’t it be nice to have direct access into the marketing strategies of some of the top companies in the world?

Wouldn’t it be nice to take a sneak peak into the strategic marketing plans of companies like Google, Coca-Cola or Target?

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Do you have an über professional LinkedIn profile or does your profile lack credibility?

LinkedIn is one of the most important social networking tools for business professionals. It is also a great way to get hired, find new talent and connect with like-minded souls in your industry.

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Do you want to double your sales?

In order to dominate your industry, not only do you need to have a killer marketing campaign, website and product idea but you also need to understand the psychology behind your customers.

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You can talk all day about delivering a great service and offering consumers peace of mind, but what about actually guaranteeing what you are offering?

Many companies get away with using cliched terms like “quality guaranteed” or “satisfaction guaranteed” but these are just plain boring and do very little to get your customers excited or curious to purchase.

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There are many ways to obtain leads such as cold-emailing, offering a free e-book and asking visitors to sign up for your weekly newsletter.

Sometimes however, this can prove to be not only tedious but also ineffective, especially when it comes to generating leads that actually love and care for what your brand offers.

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Is your business ready for the holidays?

It is hard to believe that just in a few short days December will be here and consumers will be in full shopping mode.

There is always a different energy to the behaviour of consumers during the holiday period. On one hand they are more likely to spend and spend big, but on the other they are also trying to be conscious of their spending and limit their budget.

This means that in order for your business to really succeed over the holidays and turn around a hefty profit, your marketing needs to be in order with the needs, wants and desires of your customers.

The holidays will come and go quickly, so if you haven’t already, it is time to start prioritising your holiday marketing strategy. (more…)

Your blog is one of the most valuable components of your online business. End of discussion.

Not only does it offer your readers value and information, it also helps to establish your brand as an authority and as a thought leader in your field.

Studies have also found that websites with blogs have:

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One of the greatest challenges when it comes to running an online business is to convert leads into paying customers.

Especially for any online business, turning leads into customers is one of the most important factors.

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Do you use Facebook for your business?

If you do, chances are you have probably found yourself wondering how you can go about getting more shares and more likes.

Getting shares and likes is one of the quickest ways to build a fan base, establish your brand credibility and get traffic to your website.

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