Growth Hacking

Wouldn’t it be nice to have all your marketing efforts taken care for you by some new, fancy software?

Wouldn’t it be nice if you could be sipping margaritas on the beach while a program sent out emails and posted on social media on your behalf?

Marketing automation sounds like a dream, but there are many pitfalls and tactics that you need to get your head around before you can use it effectively.

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Having a good flow of organic traffic to your website can truly be marketing gold. Why?

Well for one, organic traffic is free, but organic traffic can also help improve your SEO rankings and  boost your conversion rates.

Organic traffic can also teach you more about your site and how users are interacting with it.

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Pop Quiz: When it comes to growing your business, should you be focused on gaining leads or customers?

If you guessed leads you are correct.

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In order to dominate your marketplace and secure new customers to your brand you have to adopt a killer marketing strategy.

There are hundreds if not thousands of ways to develop a killer marketing strategy, however there are two main approaches that are usually taken. This includes-

1. Creating a powerful, attention grabbing idea that can be risky, expensive and have consequences, but leads to immediate and sometimes viral results.

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Webinars have become the new buzz word in the marketing world. Perhaps your brand has run a few, perhaps you have even taken some yourself, but the bottom line is, webinars are quickly going to become just as important as blogging.

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Do you have a solid understanding of your brands metrics or are you interpreting them all wrong?

Metrics are one of the most important tools for marketers. They can help to quantify results and analyse and assess the quality of products and services. Metrics can also provide clues as to how to approach a campaign and when to scale up and when to scale down.

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Does your business want to generate more leads and turn these leads into paying customers?

Chances are whether you run a B2B or a B2C brand, your aim and mission is to generate more leads and turn those leads into paying customers and in order to do this, you need a lead magnet.

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Unless you live under a rock you have probably heard about Donald Trump and know that he is currently running to be the President of the United States.

When Donald Trump first announced that he was planning to run for president no one really took him seriously. He was loud, brash and somewhat unrefined, but as time went on people started to realise that Trump actually had far more power and appeal and was actually making a considerable dent in the polls and in the debates.

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Email marketing. We all know it is effective, we all know it is a great way to retain customers, build relationships, coerce customers to purchase and offer incentives and deals, but that doesn’t make it any more attractive.

As your email sits in your subscribers inbox looking like all the hundred other emails that are probably sitting in their inbox, it stands little chance of getting opened.

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Thanks to the world wide web, we live in a time where most businesses can be promoted to people from all over the world.

In fact, there is a huge benefit into making your products and services internationally and culturally friendly in order to increase your revenue and build a stronger brand.

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