SEO

Wouldn’t it be great to boost the volume of traffic to your website without spending a cent?

Building good quality traffic for free is definitely not impossible, all it takes is a little time and TLC.

Here are 5 ways to boost organic traffic (for free!):

1.) Email List:

We have spoken about the importance of collecting emails before but did you know that it is one of the most consistent forms of website traffic?

This is because you know exactly how many users are receiving your content and you can track how many people open it, read it and then click through.

Your email list traffic is also some of your most engaged traffic. Think about it- at some point your site engaged them so much that they decided to enter their email to keep up to date with what you have to say. Don’t underestimate the power of that.

Because your email subscribers are highly engaged, they are also one of the best target groups to promote your products and services.

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Last year, business analysts predicted that e-commerce would explode, and they were right.

Today, e-commerce generates over $1.2 million every 30 seconds and by 2016, it has been predicted that e-commerce sales will increase by 62%.

This means that if you are not selling your products online or seeing results from online sales, then you are definitely missing out on a huge and rapidly expanding market.

Here are 10 ways to capitalise on this trend:

1.) Targeting: Having a successful business online starts with building a presence and the only way to do that is to go after the people that want to notice you- ie. your target audience. To be recognised by your customers, you need to make yourself available to those who are most likely to notice. Those who are most likely to notice are people looking for your types of products or services or people who would benefit from your company. Identify the demographics of your target audience and then strategise your marketing accordingly.

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Search Engine Optimisation, or SEO can be a convoluted and difficult concept to understand, especially because search engines like Google are very private when it comes to their algorithms and are constantly making changes and updates.

It can be overwhelming for companies and marketers alike to stay on top of SEO, however it is paramount to getting your website noticed and ranked on the first page of search results.

Due to the somewhat volatile nature of SEO, professional guidance is usually recommended however, there is one important factor that you can attack on your own…..

Keywords.

It doesn’t sound glamorous, but optimising your website with relevant and targeted keywords is the best way to begin building a solid SEO foundation.

Here’s how:

1.) Determine Your Keywords

First you need to work out what keywords you wish to target. These keywords are the phrases or terms that users will type into a search engine in order to find your page. Google offers a keyword planner tool which can help you determine how certain keywords are performing. Experiment with using broad and specific keywords to see what returns a better result for your company. Another way to come up with relevant keywords is to ask yourself- what would users type in to find my content or website?

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No matter what business you are in, if you have a website or are running a marketing campaign that you want to convert into sales, having a sales funnel is paramount.

Sales funnels are basically a way that you can ensure your promotions and marketing tools are working effectively and efficiently to deliver the results that you desire. (more…)

The storm clouds are rolling in, people are running for cover, it’s the end….no, its “Mobilegeddon”. 

Google has announced that starting April 21st mobile friendly sites are going to be given search ranking preference. This means that if your site is not mobile friendly, it will potentially be wiped from page 1 to page 100 of Google’s search results.

In a nutshell, having a mobile friendly page is now crucial if you want to maintain and increase your traffic.

Google is usually pretty secretive about their algorithm updates, but perhaps seeing as this is the biggest update in history, the tech giant found it appropriate to warn users-

“We will be expanding our use of mobile friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact on our search results.”

 

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Sure, having lots of traffic and a large social media following is helpful, but unless your sales page or website is converting into actual sales, does it even really matter?

Buying traffic and blasting all over social media is one thing, but at the end of the day it really comes down to quality.

When traffic finally does come to your site, do they like what they see?

Especially in the beginning when you are still building up a following, having a thoughtful and well-designed website is essential. Here are the 8 most crucial steps to getting your website sale-friendly:

1.) Remove all Conversion Barriers:

Everyone has their own idea over what will and won’t convert well, but some of the things we can all agree on is this-

• No typo’s or incomplete product descriptions
• Up to date images and products
• No difficult to read fonts
• No slow page loads
• Avoid clutter

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When you’re saying goodbye to the old and welcoming in a new one, it’s only natural to ponder and write about possible things happening in the coming New Year. Even if you’re not a prophet, it can be easy to spot the signs of big things happening for Internet marketing in 2015. There’s no doubt it will be an exciting year for those of us online!

In fact, it’s almost a given that if you are investing in online marketing, it’s very possible you’ll see some big wins in the next few months. This isn’t just a gut instinct, it’s based on facts. When looking at the statistical data, and charting it out, you can find your way into big gains in 2015 as well.

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There is a new ‘ahead of the curve” form of online advertising: Native Advertising. It’s a very innovative marketing approach that top businesses are using – from media buyers to direct marketers – to get results. If you haven’t heard about this approach, let me tell you what it is and how it can benefit your online business. This information is for newbies who have never heard of Native Advertising, but who want to explore the possibilities. (more…)

Are you still mystified about how to generate leads from your content marketing? Why not take a bulletproof and scientific approach to your content marketing strategy to generate those leads?

80% of B2B marketers admit that lead generation is their top concern when adopting new content marketing strategies, according to a report done by the Content Marketing Institute. Do you know the steps they take to make that goal a reality? (more…)

Listing hundreds of products on an e-commerce website in the hopes of scoring Google search engine love is a common mistake made by many online marketers. It is a much different process to optimise your sales pages than it is to optimise your blog or 5-page website. It is much harder to create product feature pages with proper SEO (Search Engine Optimisation) because many times products are being posted, removed, or changed out. This can leave Google in a quandary about how to rate such temporary postings. (more…)