Content Marketing

Are your posts getting shared?

Getting your content shared by your readers is one of the most valuable elements when it comes to content marketing.

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White Papers or offers are any pieces of content on your website that sit behind a form. These include ebooks, guides or reports that consumers can access through entering their details.

Running an offer or a white paper, can be extremely effective in generating sales and leads for your business. It is also a great way to establish your brand and offer value to your new and existing clients.

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Having copy that resonates with your audience and provokes them to continue through your sales funnel requires not only an understanding of your target audience and what they need, but also behavioural psychology.

Buying is not only a practical process it is also an emotional one, and sometimes the missing link between converting your traffic into paying customers is all in the psychology.

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According to Statcounter, StumbleUpon is one of the best traffic generators, out performing both Digg and Reddit. It is also one of the most popular social media platforms today.

StumbleUpon allows users to stumble across various websites and pages in order to search for new or interesting content. Users of StumbleUpon can also select the type of information they would like to read which then tailors their feed to include relevant webpages of interest to them.

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Webinar; a seminar or other presentation that takes place on the internet, allowing participants in different locations to see and hear the presenter, ask questions and sometimes answer polls. 

Webinars are a fantastic and inexpensive way to help build your brand, engage with your community and find new customers and leads.

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Are you looking for a way to take your content to the next level?

Over 86 percent of businesses use content marketing in order to promote their products, build their brand and to establish a connection with their audience.

While offering content is a great way to generate leads and sales it can be difficult to stand out from the crowd- remember over 86 percent of businesses are also competing for readers attention as well.

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Does your website have a blog?

Blogging is a great way to drive traffic to your site, establish your brand and showcase your expertise but what is the best way to attract readers? Does it come down to quality or quantity?

A Quality blog post is usually one that is well-researched, insightful and offers information on a particular subject. The topic is often strategically thought out and may even indirectly promote your brand or service. Over time these types of posts become valuable references and often rank well in search results. They are posted to the site less frequently and can be of any word length.

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Does your product description simply describe what you are selling or do they offer something more?

Overlooking the product description can be a big mistake when it comes to selling your products and services. In fact, most websites fall into the trap of simply using descriptions to describe the product when really, they should be using it to sell the product instead.

If you are looking to jazz up your product descriptions, here are 8 ways to write product descriptions that sell:

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There is no denying that online content is changing from the written word to visual content.

Whether it is videos, photos or infographics, trends are revealing that visual content is a preferred medium when it comes to browsing online.

Statistics show that:

• 63% of content on social media is made up of images
• 66% of updates on social media are visual content
• 50% of users have re-posted a photo or video they have found online
• 54% of users have posted an original photo or video that they created

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The famous poet Maya Angelou once said- “People will forget what you said, people will forget what you did, but people will never forget how you made them feel….”

Is this not marketing gold right there?

You may have the best products and services in town but if your content and website design does not emotionally resonate with your customers, you could be losing out on valuable sales and harming your brand.

Emotions play an important factor when it comes to marketing, which is why it is imperative to discover the emotional needs  and desires of your demographic.

How do you emotionally connect with your customers? Does your content speak to them?

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