Email marketing. We all know it is effective, we all know it is a great way to retain customers, build relationships, coerce customers to purchase and offer incentives and deals, but that doesn’t make it any more attractive.
As your email sits in your subscribers inbox looking like all the hundred other emails that are probably sitting in their inbox, it stands little chance of getting opened.
Do you want to double your sales?
In order to dominate your industry, not only do you need to have a killer marketing campaign, website and product idea but you also need to understand the psychology behind your customers.
The humble headline. It is but 5-10 characters long and should seem obvious to write, however crafting the perfect headline can sometimes be the most challenging thing when it comes to content creation.
It also doesn’t help that on average, only 20 percent of those who read your headline will actually click on it to find out more.
Your blog is one of the most valuable components of your online business. End of discussion.
Not only does it offer your readers value and information, it also helps to establish your brand as an authority and as a thought leader in your field.
Studies have also found that websites with blogs have:
Having a blog is a great way for your potential customers to get to know you and a great way for your existing customers to receive free information and updates. It is also a great way for your brand to sell and showcase different products and services.
Believe it or not, email it is not a dying art in the world of marketing.
In fact, often it is a successful email campaign that can help you to make a positive ROI.
SEO and Copywriting are like a marriage made in heaven.
SEO wants to please search engines and follow the latest trends. It is responsible for attracting search engine crawlers in order to move up in the rankings on sites like Google. In order to do this, SEO relies on trusted techniques, research, keywords and the manipulation.
Can commenting on other people’s blogs be an amazingly effective marketing strategy?
Many years ago, commenting on blogs was a great way to build links and increase your search ranking, nowadays however, posting a link on a blog doesn’t give as much traction as it used to. In fact, this practice is bound to get you labelled as a spammer and maybe even get you blacklisted on certain sites.
Is your business preparing to gear up for 2016?
It can be hard to keep track of online marketing trends as new technologies, gadgets and software seem to constantly be emerging onto the scene.
As 2015 draws to a close however, analysts and experts have been weighing in on what the new trends for 2016 will be.