Social Media Marketing

Video marketing is definitely one of the more effective tools for promoting your content, building brand awareness and getting your target audience engaged in your products and services.

If you are looking to introduce video content into your marketing campaigns or if you are looking to tweak your videos for optimal results, then here are 10 of the most needed tips and tricks:

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From Spotify to Pandora, digital music platforms have definitely changed the landscape of the music industry and with more and more people signing on to use these types of services, it may be fitting to learn how to use them to your advantage.

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According to Statcounter, StumbleUpon is one of the best traffic generators, out performing both Digg and Reddit. It is also one of the most popular social media platforms today.

StumbleUpon allows users to stumble across various websites and pages in order to search for new or interesting content. Users of StumbleUpon can also select the type of information they would like to read which then tailors their feed to include relevant webpages of interest to them.

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Is your company lacking a social media marketing strategy?

With so many different social media platforms out there and so much competition, the only real way to solidify your marketing strategy across platforms like Facebook, Twitter and LinkedIn is to develop an action plan.

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Do you run a small business?

Most small businesses heavily rely on social media platforms like Facebook in order to reach their audience, increase traffic, make sales and build their brand.

In an effort to support small businesses and to help them use the social media platform to marketing more effectively, Facebook ran a ‘Boost your Business 2015′ seminar earlier this week.

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Are you running a B2B company?

If you want more businesses to walk through the door of your own business than perhaps you need not look any further than LinkedIn.

LinkedIn is a business-focused, social network geared for professionals across a wide variety of industries. According to the site, LinkedIn helps to “manage your personal identity” and assists you in “engaging with your professional network”.

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The world of social media is constantly evolving and changing, making it super important to stay ahead of the trends and statistics.

With such rapid growth, it is easy to forget some of the key factors that go into making a social media campaign successful.

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Looking for marketing tips from the executives at Facebook Snapchat, Twitter and Pandora?

Then you are in luck because recently the dynamic quartet spoke out at the ZenithOptimedia Group’s Mobile Day Conference in New York, about their top four marketing insights, particularly when it comes to millennials.

Here are the four golden nuggets they shared:

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Everyone uses hashtags but do you know how to use them effectively?

Hashtags were first introduced back in 2009 and quickly became popular on Twitter. Initially they were used for “tweet chats” but today, they are used for so much more such as reaching your target market, get your content to go viral and improving your SEO.

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Millennials (noun); a person reaching young adulthood around the year 2000.

Millennials or young adults currently aged between 18 to 34, have $1.3 trillion in annual buying power and are the largest generation by population size, making them one of the most important demographics for marketers.

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