Did not interest me because did not need it at that time. Maybe want to come back to it sometime in future again.
I’ve gotta admit, I came in fully expecting to hate this book. I expected it to be hokey, like a snake oil salesman. But I’m making a foray in my career into the world of content writing and marketing, so this book was recommended to me. It’s written by Sabri Suby, head of digital marketing firm King Kong based in Australia.
The book’s strategy seems solid. In parts, I found myself cringing at the author’s tone. However, I had to acknowledge that sales is smarmy but we’ve all gotta do it to get a business going.
Trying to get into the psyche of people to sell them products and services they do not need is what sales is all about. And it’s something I instinctively shrink away from. I’m usually that person that says she doesn’t need anything until she’s stuck in the middle of nowhere and realizes that she should have upgraded her g-damn phone so that the GPS works and she can find her way back. Anyway, I digress.
What I did like is that selling in this book is based on the skill of writing. According to Sabri Suby, learning to write copy that sells like hot cakes is the most valuable skill an entrepreneur can have, and the only one that matters. His strategy thereafter is to hook prospects with high value content and let content do the heavy lifting for your sales process.
I would recommend this book to people looking to sell with their content or copywriting skills. Definitely shifted a lot of my notions on how to write to sell.
Great
Great read. Lots of knowledge to be gained and done in a ways that really builds a foundation for your marketing and sales efforts
Despite the fact it’s super pushy and aggressive, actually resembling the type of marketing I personally hate, it is extremely actionable and useful. It’s effectively a hubspot-like pulp mash-up, which outlines the tactics and strategies to be the most effective in lead/sales generation.
Nevertheless, I took a lot of notes, and I will definitely use it to some extent.
I also think the writing and language used + materials used could be more polished- too often it looked like an ebook/blogpost bundle, rather than an actual book.
Very thought provoking book which helped offer an alternative perspective around
– Marketing/advertising as an investment over expense
– Breaking down advertising channels
– Simplifying/deconstructing the steps to writing an EDM/landing page etc.
– Emphasising the importance of business owners/founders being disproportionately involved in the marketing/advertising
The author of this International best seller ‘Sabri Suby,’
Is founder of Australia’s fastest growing digital marketing agency and the strategies Illuminated in this book have been deployed in 167 different Industries and have been responsible for generating over 400 million dollars in sales!
Sell like crazy was published very recently (2019) meaning a lot of the strategies Suby speaks about are relevant in todays world.
Todays internet is packed with information and people are constantly being bombarded with all sorts of ads amongst various platforms.
The book mixes years of research and split-testing with human psychology to teach you how to grab consumer attention and take that attention one step further into a sale.
This book is particularly helpful for people who are selling a service or trying gain clients and therefore require multiple steps to get a conversion or have a high asking price.
Take your email marketing/Facebook ads/ YouTube ads/ Google ads to the next level using this book.
Well Done Sabri! BRAVO!!
Had been wanting to Read this book for over a year!!… He borrowed heavily from both the “Greats” and contemporaries! But nothing wrong with that. Much can be gained from reading to improve your business-, or start one!!
O carte buna pe care am devorat-o in mai putin de 3 zile, desi nu e tocmai o carte subtire. Este scrisa pe un ton placut, care te tine lipit de ea. Ma asteptam ca la final sa fie vreo super oferta de vanzare, insa nu a fost cazul. Informatiile sunt simple si un marketer incepator (sau chiar avansat) ar trebui sa le parcurga.
Cannot put down. Simply amazing information.
This information should be common knowledge but it’s not. Most of the methods seem like things I should have already been doing but looking at most of the business email I get and ads I see, it’s not. Makes sense now. Thank you Subri!
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