anyone who wants to get started with sales. Perfect for solo founders/entrepreneurs
Sell Like Crazy by Sabri Suby is a complete masterclass in modern marketing and sales. This isn’t one of those theory-heavy books that leaves you guessing what to do next. Instead, Suby gives you a step-by-step blueprint to attract high-quality leads, nurture them into trusting your brand, and convert them into paying customers—over and over again.
What makes this book stand out is its practical approach. Suby shares proven sales funnels, persuasive copywriting techniques, and real-life case studies that you can adapt to almost any business, whether you’re selling products, services, or digital offers. He doesn’t shy away from details—he explains exactly how to write ads that grab attention, how to create irresistible offers, and how to build a follow-up system that keeps leads engaged.
One of my favorite aspects is his emphasis on truly understanding your audience. Instead of pushing hard sales, Suby teaches how to position yourself as a trusted authority and solve your customers’ problems first—making the sale a natural outcome. This shift in mindset can transform how you approach marketing entirely.
If you’re a business owner, entrepreneur, or marketer who’s tired of trial-and-error strategies, this book is like having a marketing mentor guide you step-by-step. It’s straightforward, energetic, and results-focused. By the time you finish, you’ll have not just ideas, but a clear plan to “sell like crazy.”
Highly recommended for anyone ready to grow their business and dominate their market.
genius.
only marketing book you should read.
concrete stuff, no bs of you should differenciate yourself and nobody knows how (being polite).
truly love seth godin but not gonna lie, it’s surface level and not concrete enough.
sabri goes deep on how do you get to have customers.
i loved alex hormozi 100m offer and 100m lead but wasn’t as step by step and this book.
Great book if you want to read a ton of words that amount to nothing.
I don’t doubt that this works, as I see it everywhere. It’s nothing new, it’s been around forever, and I’ve learned about this from Jeff Walker, packaged as the Product Launch Formula. I can instantly detect when I’m being sold to this way, and I only allow good people to do it (those that I consider my mentors, and I buy their courses or training programs, that’s about it). Any other newsletters I unsub from.
The book didn’t resonate with me because I’m the kind of guy who’d write and entire webapp and then just use it for his own benefit. If anyone else joins, fine, if not, that’s also fine, it’s their loss. Many of my projects arise from fixing a problem I personally have or had, some are monetized but often I coudn’t care enough to push it onto people with this aggressive marketing. I’ve semi-retired without ever spending a dime on ads or having an email list, so go figure. Perhaps I’ll try what I can achieve with this, but if this is such a full-time job, why don’t I just let the marketing people do this while I do what I do best (code)? So as an entrepreneur, why would I be a lesser human for not dedicating all my time to “just” selling? Why should that be MY job if I don’t like it? What if creating brings me more joy, and I’d even consider offering a solution for free and no ads, hm? Not everyone wants to build an empire and juice out every last dollar from people… Sigh.
The end is where it was revealed that he sees business builders as different from business owners. I don’t remember which is which but he is on the other side of the spectrum. Overall it was too pushy, and I got even more discouraged from running my own marketing endeavors, I just don’t want to deal with it. Yes, I’m the build it and they’ll come camp. If anyone has a problem with that, I might hire them to boost sales, but in all seriousness I can’t be bothered.
Inspiring
I found Sabri’s book to be thought provoking and inspirational. Sabrina clearly has a work ethic which is on another level, and I find this admirable. I a, going to implement these strategies to growing my buisness. I know it is not going to happen overnight, but I a, going to get started. Thank you Sabri
Provides a foundational knowledge for good selling strategies.
respect to the guy I guess.
writes like a popstar.
gives nice and boring advice that you need to actually try out.
but me, personally, I am too busy shitting my pants on the initial idea stages, so that ill never have to try out his methods.
In this read, Suby shares with us the wealth of sales knowledge he has accumulated through years of building, scaling, and selling businesses. This book is a must read for anyone looking to sharpen their entrepreneurial skills; especially those involved in business ownership or marketing.
Two of my favourite takeaways from Sell Like Crazy are the ‘Godfather technique’ which appeals to the film nerd in me because it’s all about making “an offer they can’t refuse”. I also love how Subi doubles down of the importance of deeply understanding every detail of your target customer, with a primary focus on providing them with value before marketing to them.
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