Chances are you spend a lot of time and effort acquiring customers, so it is definitely in your interest to get them to stick around.

While they may not buy another product or sign up for one of your services every week, you want that customer to become a fan of your brand and your company.

You want that customer to follow you on social media, subscribe to your newsletter, read and comment on your blog, and share their experience of doing business with you.

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There is no denying that social media is changing the landscape of online marketing.

An estimated 2.3 billion people from all around the world are using social media everyday and around 30 percent of all referral traffic is from a social media site. This alone should be enough to motivate any business big or small, to be present on social media.

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Google announced RankBrain back in October 2015, however since then there have been some considerable updates. While Google continues to remain fairly tight-lipped about how these updates work, we have researched all that you need to know.

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There is a lot of information out there on how to grow your business. We have been helping people grow their businesses for many years now, and we know what it takes. We also know how confused people are over what they hear and read. It worked for so and so, why isn’t it working for me?

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Running an Instagram contest is the perfect remedy for improving engagement rates and increasing followers.

Every day Instagram users post 80 million images and hit the “like” button at least 2.5 billion times. Yes, we said billion.

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You have heard it all before. Good copy starts with a great headline, valuable information and easy to read language. But what about making your content stand out from the crowd?

With millions of blog posts, ebooks and white papers being uploaded to the world wide web every day, your content needs to stand out in order to get read.

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Viral; relating to or involving an image, video, piece of information, etc. that is circulated rapidly and widely from one internet user to another.

Having your content go viral is one of the top goals for many marketers and online businesses. When your content goes viral, it is seen by millions, talked about, discussed, commented on and shared all over the internet.

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When it comes to building a successful brand you have to look beyond a cool logo and funky website design and instead, turn your attention to the bigger picture.

Most companies fail when it comes to building up a successful brand. This is because most company owners are simply clueless when it comes to what it takes to build a successful brand and often struggle to create and maintain a clear vision.

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Content marketing is one of the most effective strategies for any business young or old. In fact, an estimated 80 percent of businesses use content marketing in some way in order to grow their brand.

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When it comes to setting up your eCommerce store, writing a business plan is probably not the first thing on your agenda.

Most eCommerce store owners are fixated on writing tantalising product descriptions, uploading pretty pictures and ensuring that their checkout page is optimised.

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