Growth Hacking; a process of rapid experimentation across a range of marketing channels to identify the most effective ways to grow a business. Growth Hacking is essentially associated with low cost, inbound marketing solutions that may be digitally focused and quantitative in nature.

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Influencer Marketing has definitely become the new buzz word in the industry, but is it really all it’s cracked up to be?

It seems that every few years or so the marketing industry gets excited by a new buzz word. Not too long ago it was “Content Marketing” and “Social Marketing” and now it appears that “Influencer Marketing” is the new buzz word on the scene.

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Facebook has recently launched Facebook Live, a video streaming service that allows anyone to post videos to their feed in real time.

Facebook Live is part of the social network’s plan to continue the promotion of visual content.

Since allowing video posts, Facebook has noticed higher rates of engagement and many more opportunities to reach users.

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You analytics may give you a good indication as to how people are reacting and responding to your site, but what about those visitors who leave as quickly as they came?

Visitors who leave your site in under a few minutes are difficult to track. Who knows what turned them off? Who knows if it was even anything to do with your website?

One way that you can determine how long people are spending on your site is to look at your bounce rate.

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Having a company blog is one of the key ways to indirectly promote your business online, but what about using your blog to directly promote your products and services?

While it may not be “blogging best practice” to promote your products and services directly on your blog, we are going to show you how it can be done in a tactful and clever way.

First, it is important to understand the role of the blog.

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Social Media marketing is one of the most effective ways to grow your brand, get traffic to your page, generate leads and make sales.

In fact over 93 percent of marketers use social media for business and over 70 percent of marketers have used at least one social media platform to successfully gain new customers.

For most brands, social media is a driving force and lifeline to their products, services, content and brand.

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Wouldn’t it be nice to have all your marketing efforts taken care for you by some new, fancy software?

Wouldn’t it be nice if you could be sipping margaritas on the beach while a program sent out emails and posted on social media on your behalf?

Marketing automation sounds like a dream, but there are many pitfalls and tactics that you need to get your head around before you can use it effectively.

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You may know how to build beautiful webpages, you may even know how to drive traffic to those pages, but do you know how to convert that traffic into something of value?

You may have a website that receives 1 million hits per second, but if those hits are not taking the journey through your sales funnel and resulting in profits for your business, your hits are not so impressive after all.

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Are you struggling to take your blog posts from boring to awesome?

Blog posts are the best way to build your online reputation and often work to support and back up your marketing strategies.

Blog posts also help to build a connection between you and your audience and helps them to know what your skills and talents are and how you can help them.

Building a tribe of devoted readers is also the best way to scoring more sales and more leads.

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Over 2.3 billion people use social media and this number is only increasing. Studies are also showing that social media is becoming one of the most popular go-to platforms on the web.

In January 2014, Pew Research Center discovered that 74 percent of online adults were using social media. Another study also found that 66 percent of B2B marketers name LinkedIn as the most effective platform to promote and grow their business.

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