Social Media Marketing

Twitter is one of the most popular social media platforms and when you have a strong following, it can help you generate leads, build your brand, increase your traffic and get sales.

Having an active following on Twitter also helps your business look credible and adds to the overall value of your business as well.

(more…)

Does your blog or website get hundreds of thousands of readers?

If the answer is no, there are many things that you can be doing to help build readership and get people viewing your content.

Beyond content marketing basics, we are going to take you through a few alternative steps that will help get your written content out to a wider audience.

(more…)

It is estimated that brands spend around $1 billion per year on sponsored Instagram posts and this number is only expected to rise as the social media platform becomes more popular.

With all this money being thrown around on Instagram, you are probably wondering how you can get a piece of the pie…..well the good new is that you can, as long as you have a following.

Today, close to 250 million people use Instagram which is up by nearly 64 percent since 2014, making it the largest growing social media platform in the world.

(more…)

Are you on Instagram?

Well, you should be. Instagram has over 300 million monthly users and is quickly becoming one of the most popular social media outlets.

Instagram is a photo sharing website and what sets it apart from both Twitter and Facebook is that it relies on visual images only. This means that it is easier and quicker to scroll through and more likely to keep your audience engaged.

(more…)

When it comes to Social Media, Facebook and Twitter usually get the most attention, but what about Pinterest?

Pinterest is quickly becoming one of the most popular social media sites and caters to a very specific demographic, women.

In fact, 71 percent of Pinterest’s user base is women which means that if you have a product or a service that is catered to a female demographic, you should definitely be taking advantage of this growing trend.

While women remain to be Pinterest’s biggest audience, the number of men who are also using Pinterest is rapidly growing. In just a 12 month period, the percentage of men using Pinterest increased from 5 percent to 8 percent.

(more…)

Facebook can be an amazing source of high quality traffic for your website or e-commerce store, however with so much competition and so much content, it can be hard for your followers to even see your posts let alone click on them.

While Facebook is an effective marketing tool and continues to be one of the most popular forms of social media, your company may be lost in the crowd.

If you want to stand out, boost your Facebook likes, comments and click through rates, here are some easy and savvy ways to maximise your presence on Facebook:

(more…)

Social media marketing has become just as important as landing pages and email lists, and if you are not savvy with how it works, chances are you are missing out on some huge conversion opportunities. 

A recent study found that over 30% of websites receive majority of their traffic from social media platforms such as Facebook, Twitter, Pinterest and Instagram.

If you are one of those sites, or you want to be one of those sites, here are 15 tips that will help you boost your social media performance:

(more…)