Facebook can be an amazing source of high quality traffic for your website or e-commerce store, however with so much competition and so much content, it can be hard for your followers to even see your posts let alone click on them.
While Facebook is an effective marketing tool and continues to be one of the most popular forms of social media, your company may be lost in the crowd.
If you want to stand out, boost your Facebook likes, comments and click through rates, here are some easy and savvy ways to maximise your presence on Facebook:
1.) IMAGES NOT WORDS
One study revealed that Photos get 53 percent more Likes, 104 percent more comments and 83 percent more click throughs when compared to any other type of Facebook post. That is an incredible statistical difference and proves that users on Facebook want something that is quick and easy to engage with.
If you mainly post articles and written statements on your Facebook feed, try posting images instead to see if your business will also follow the same trends as this study. Some examples of images that you can use include memes, quote images, .gifs and more. Experiment with what will work for your business and aim to use a variety of image types to see what works best.
2.) LENGTH
A study conducted on retail brands found that posts with 80 characters or less had a 66 percent higher engagement rate than compared to posts over 81 words. Again, this proves that users on Facebook want to be able to see your message quickly and easily. Stay straight to the point with your messages and aim to keep them short and sweet to see if this has a positive impact on your following. The same goes for your comments to your followers- keep your comments positive, grateful and concise.
3.) CONTENT
It has been found that posts that pose a question receive 100 percent more engagement than non-question posts. So, not only should your posts be short and sweet but they should also engage your followers by asking for their opinion or point of view. It has been shown through numerous studies that questions help to engage audiences and when applied to social media it can also help increase your likes, comments and shares. Asking a question also makes your audience feel involved and that their opinions matter.
When it comes to writing the perfect question for Facebook, keep it simple, your fans don’t want to be asked complex consumer research questions nor do they want to be asked questions about their private life or politics. Keep your questions light hearted, fun and aimed at your products and mission statement.
4.) TIME
On weekdays, Facebook activity peaks around 11am, 3pm and 8pm, with the highest spike of activity being at 3pm. Try to post during these times and see if it has a positive impact on your likes, comments and shares.
Conversely, the worst times for Facebook activity is between 11pm and 10 am and between 6pm and 7pm. However, this doesn’t mean you should stop posting during these times. You may want to experiment posting to your audience during down times to see if it works better for your business. While Facebook activity may be low, your competition will also be much less.
Experiment with what works best for your company.
5.) DAY
Hump day or Wednesday is the busiest day of the week for Facebook activity. This was measured through tracking the number of posts, comments, likes and shares executed on a particular day. Try to capitalise on this trend and see if you notice an increase to your activity when you post and comment more on Wednesday’s.
The slowest day for Facebook activity is Sunday. Again, you may want to take advantage of the lack of competition and try posting during this time. If you have the right demographic, this may work out be advantageous for your company.
6.) FREQUENCY
A study amongst retail brands found that posting 1-2 times per day gets 40 percent more engagement when compared to posting 3 or more times per day. They also found that posting 1-4 times per week gets 71 percent more engagement when compared to posting 5 or more times per day.
This just goes to show that less is definitely more when it comes to posting on Facebook. Test out posting 1-2 times per day and then also test out posting 1-4 times per week to see what works better for your followers and fans.
There is nothing more powerful than word of mouth when it comes to marketing which is why Facebook is such a great platform for many businesses. Being able to share and comment with your followers and fans can also increase your perceived value and bring a sense of personalisation to your company.
Growing your Facebook following doesn’t have to be tedious or expensive, simply follow these trends and stay open to what your followers and fans want.
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