A Rare Peek Inside HelloFresh’s $880 Million Growth Strategy [Case Study]

Sabri Suby | Jul 05 2017

HelloFresh Case Study

You can’t seem to walk down the street or watch TV these days without seeing an ad for a food delivery service.

However, no one is more more aggressive with their marketing than Rocket Internet’s brain child and e-commerce food brand, HelloFresh.

HelloFresh’s German counterpart has just topped the list of Europe’s fastest growing companies, increasing revenue by 13,159%. They went from €2.3 million ($3.4 million) in 2012 to €304m ($450 million) in 2015. That did not stop in 2016, with a yearly revenue of €597m ($880 million).

HelloFresh has more than 850,000 customers globally and operates in nine countries across three continents. Its 2,000 employees work to deliver 9 million meals a month.

What They Do

10 Little Known Strategies To Double Your Ecommerce Sales With Facebook Dynamic Product Ads

Sabri Suby | Jul 03 2017

Facebook Dynamic Ads

Are you aware that Facebook has boosted its retail-focused dynamic ads with merchandising overlays and videos?

Well, why should you even care? And what is the need for using Facebook dynamic product ads for your ecommerce business?

To get started, let’s first briefly discuss what Facebook dynamic product ads are.

What Are Facebook Dynamic Product Ads? Why Are They Important?

In 2015, the potential for advertising and marketing was immense on social media platforms. At that time, there were 1.65 billion active mobile social accounts globally, with 1 million new active users every day.

Additionally, social media global penetration was on a high increase, and in excess of 30%. Sadly for marketers, these numbers were not reflecting on their advertising results.

Why?

5 Questions to Ask Any Digital Marketing Agency

| Jun 29 2017

Digital marketing is a forever evolving industry and it can be hard to keep up. Many businesses both big and small are turning to digital marketing agencies for help for this very reason.

If you are looking to sign on with a digital marketing agency, we have collated 5 of the top questions you have to ask before signing the dotted line.

12 Skills that All Great Leaders Need to Have

| Jun 23 2017

1.) Confidence

For a leader, being confident is about believing in what they are working towards and earning the respect and trust of those around them.

2.) Determination

Being focused and determined is a skill that all great leaders need to possess. As a leader you can’t be easily distracted or swayed by competitors, opinions and setbacks. A true leader needs to stay focused on the goal while still remaining open and flexible.

Website Design: Your Guide About What to Put Above the Fold

| Jun 20 2017

All marketers know that the content above the fold is extremely important, but what key information should actually be included in this prime piece of real estate?

It should come at no surprise that the average internet user spends 80 percent of their time browsing content above the fold and only 20 percent of their time browsing content below the fold.

4 Simple Ways to Improve Your Small Business Marketing

| Jun 14 2017

Marketing is crucial to the survival of any business, but particularly so for small businesses.

All small businesses need to have a marketing strategy but very often, small business owners struggle to keep their marketing efforts up to date.

While we recommend all small businesses hire a good marketing agency, we also understand that this may not be possible due to budget constraints.

If you have been managing your small business marketing on your own and want to make some improvements, then this article is for you.

How to Grow Your Instagram Following by 25,000 in 3 Months or Less

| Jun 13 2017

Instagram has managed to become one of the fastest growing social media platforms in the world and if your brand is not capitalising on this, you are definitely missing out.

Earlier this month, Instagram recently announced that they had reached over 700 million users.

What is more impressive, however, is that Instagram received over 100 million new users in just four months, giving it the highest growth rate of any other social media platform around.

5 Tips to Enhance Your Snapchat Marketing

| May 26 2017

Out of all the social media platforms, Snapchat is often overlooked. When it was first launched, many were hesitant that it would find success, but today it is worth over $16 billion.

Snapchat also has over 158 million active users on their platform every single day and the average user spends 25 to 30 minutes on the app.

Even though the majority of Snapchat’s users are young millennials, it is clear that the app has created a highly successful niche for itself.

6 Critical Things to Consider When Building Your Online Store

| May 22 2017

Is your business considering an online store?

With more and more people choosing to shop online it is becoming increasingly important to ensure that your business has an online store.

Having an online store not only makes your products and services more accessible to your clients and customers, but it is also much easier to manage orders and customer information due to the many programs and software that are now available.

3 Top Trends Your Marketing Department Needs to Focus On

| May 19 2017

2017 is already half way through, which means that 2018 is right around the corner.

As the months have progressed in 2017, we have been keeping track of the latest trends in the digital marketing space.

If you want your business to really thrive and remain relevant in the months to come, here are the top three skills that you and your team need to be focusing on: