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PPC & Google Ads Marketing Company in Lithgow

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Brand New Almost “Magic” Way To Unlock Wild Scale And Hidden Pockets Of Profit From Any Google Ads Account, Guaranteed!

What you’re about to discover will change the way you advertise on Google forever…

 

Updated: 12th of March, 2024

Dear Business Builder,

If you would like to know a FAST, simple and guaranteed way to truly explode your sales with Google Ads beyond all belief!…

Then this will be the most exciting message you’ll ever read.

Here’s why:

Over the last 24 months, our team has spent over $23 million dollars on Google Ads…

Here’s the proof:

And we’ve done this in over 1067 different industries and niches…

Using that $23 million to generate:

  • 1,351,065,352 impressions
  • 14,873,388 clicks
  • 547,910 conversions

…And most importantly, help our clients generate $7.8 billion in sales!

All with ads. (very good ads).

Because look, when you spend that kinda money on ads – across so many different industries – you learn a lot.

About exactly what works, and what doesn’t.

Not theoretically what works, from some YouTube tutorials and courses.

Or from some guru with a bunch of “theories” pretending to be an “expert”.

No.

I’m talkin’ about NO-BS, battle-tested strategies from the frontlines of turning advertising into profit.

From a team who knows what it means to have to make campaigns profitable – because they’ve got a payroll to meet.

And listen, if you’ve been running ads for any length of time, this probably sounds familiar…

Every Time You Increase Your Budget CPLs and CPAs Skyrocket

ROAS drops through the floor…

Your once winning campaigns simply shit the bed.

And your bank account is left screaming for mercy.

While you’re left yelling at the sky…

“How is this possible?!”

Because your agency told you to “scale” your spend?

But now you’re second-guessing them…

So you hired a new business coach.

You found em’ on TheGumTree or Craiglist, right next to the iguanas and used fitness equipment.

They’re totally legit.

And even they can’t seem to make sense of all this.

So they tell you to invest in a new logo and start building a “personal brand”.

*gasp*

All this makes you wanna tear your hair out and throw your MacBook out the window.

So, you pull back on ad spend, because your ROI is non-existent and your credit card is having a heart attack.

This all means that….

You Can’t Hit Your Growth Goals, So You “Normalize” This Level Of Sales Growth

Instead of where you actually wanna be.

You put it in the “too-hard basket”.

It’s a vicious and deadly cycle, that leads you down the road of building a mediocre company.

Well, I’ve got some good news for you…

I’m going to reveal, the fastest, simplest, and most certain way, for you to get as many customers as possible using Google ads.

And FINALLY hit or even exceed your wildest growth goals.

But please don’t take our word for it.

Here is the money-multiplying proof….

It’s stories like these that (almost) make our eyes sweat.

Okay, enough of that…. let’s talk about the actual ads…

Make This one Change To Your Google Ads Account And You’ll 10X Your Results

This ONE THING will…

  • Increase quality scores
  • Lower CPCs
  • Lower CPLs/CPAs
  • And generate sky-high ROI!

Okay, ready?

Come closer, Listen.

Lemme show you how we do this.

More specifically, how we use this one tactic to “magically” scale ad spend and often make campaigns even more profitable!

So you can make some extra M-O-N-E-Y.

So you can buy more pistachios, protein shakes and deep tissue massages.

Alright, saddle up.

Here we go.

Step one…

Step One
When It Comes To Google Ads Everyone Has It All Wrong!

The first thing they do is…

Select a bunch of search terms – and then cram em’ all into one ad group.

“Financial planners Sydney” – I’ll add that
“Financial advisors Sydney” – yep, I’ll throw that one in also…
“Financial advice Sydney” – yea, why not? Let’s chuck that in there too!

This might seem innocent – but hear me when I say this….

This is the quickest and most certain way to murder your money!

Terrible idea… 1 star. Total crap. Would not recommend.

So, what exactly should you be doing….what is this “BIG Idea”?

Fear not, you greedy, little truth-seeker…

Here it is… and It’s what we call a S.K.A.G.

(Single Keyword Ad Groups)

And It’s where you put just one single keyword (search term) in an ad group.

Then, write one super-targeted ad for that specific keyword.

It’s a lotta work…but these little puppies drive Google wild!

And get ’em hotter than a honeymoon hotel room.

Why?

Well, they do exactly what it is that Google is optimizing for…

They provide its users (your prospects) with THE best experience possible.

Because they…

Brand Experience
Give Them Exactly What It Is They're Searching For

 

They’re laser-targeted and they convert better.

A lot better.

Giving you a higher quality score on your ads.

Google then (reluctantly) hands over…

Cheaper clicks… better ad placement… and “high intent” traffic.

Which = more pesos in your bank account.

More sunshine, rainbows, baby giggles and fun coupons.

Seriously.

But there’s a problem. A big one…

Hear me when I say this…

A lot of agencies are “okay” at what they do. Some are even “good”… But a select few are…elite.

So that’s exactly what kinda work they do… “okay”.

Their campaign structure is okay, their keyword selection is okay…their bid type is okay…

And their ad copy is, you guessed it…Okay.

But here’s the thing….

“Okay” just doesn’t cut it any more. It used to. When clicks were $0.20 a piece.

But now, it’s just too competitive online.

You need to be a stone-cold killer to make your campaigns profitable.

Which brings us to step two…

This is where everyone gets it wrong.

They don’t know how to write ads.

More specifically they don’t know what the purpose of an ad is.

Step Two
They Try And "Sell" People On The Ad Itself!

But it’s impossible to do that…

People can’t buy from the ad (yet).

So why try and do it?!

You see, your ad has one purpose, and that is to get people to CLICK!

Your ads must DEMAND attention.

They should be irresistible for your prospect to click (not buy).

And with the majority of searches now being done on smart phones.

Your prospects are more distracted than ever….

They’re just one click away from their Facebook feed = dogs wearing shoes and half-naked super-models on instagram.

Don’t be boring, boring doesn’t stand out and demand attention!

Boring doesn’t get clicks.

Boring murders your ROI.

So, that means NO more ad copy with…

“Established in 1961….”

“We’ve got the biggest range and best prices”

“speak with our expert team of professionals”…

*yawn*

That’s a snoozer.

And hear me when I say this…

Brand Experience
Step Three
On Google 2% Of The Advertisers Get 50% Of The Traffic

In other words, it’s a ‘winner takes all’ game.

And this brings us to step three.

This one is not so much about the ads themselves.

But the landing page you send the people who click them to…

Now listen, selling is like seduction.

And seduction works best if there’s a little foreplay.

It’s not about HOW you ask for the sale, it’s about WHEN you ask for it!

And most people go straight for it on their ads…or their landing page.

This is a bit like….walking up to a complete stranger in the street and asking them to marry you.

And that strategy is about as effective as an umbrella in a sandstorm.

But then they wonder why they can’t get their ads to work…

And They Wonder Why No One’s Buying!

You see, just like in a relationship….

There is a series of steps that you must take a prospect through to get them to buy.

But most business owners are blindly obsessed with trying to make a sale and the whole “closing the deal” part…

That they completely ignore the series of steps it takes to convert a stranger from “click” to a paying client.

They think everybody wants what they’re selling…

“We’ve got the biggest range and the best service”

“Come and buy our stuff!”

“Get a quote”, “Speak with our team”, “BUY, BUY, BUY!”

Instead, you gotta start with something that’s less threatening.

(Don’t believe us? Look at your conversion rates
*wink*)

Because you need a little romance.

And what we’ve found (from spending millions on ads) is that the best way to do that is by using something we call a “HVCO”.

A High-Value Content Offer.

Which is, a little low-commitment offer for a request for “more information”.

This gets your prospect to raise their hand – in a sea of people – to identify themselves as being interested in what you’re selling.

But look, this page is getting long…

And these are just 3 of 12 steps we use to unlock hidden pockets of profit from ANY Google Ads account.

And scale them to the moon!

Wanna see all 12 steps?

(Watch what we’re doing here)

Then we’ve got some good news for you…

Because we’ve just put together a brand new free report that reveals…

Free Report
12 Insider Trade-Secrets To Double Sales & Profits From Your Google Ads Campaigns

This FREE Report reveals THE most explosively powerful secrets we discovered from running literally thousands of campaigns for our clients and spending millions of dollars on Google Ads.

(…and BOOM! That’s how it’s done… we take our own medicine)

Here is just a fraction of what you’ll discover:

  • The dirtiest and most costly Google Ads mistakes you’re probably making right now
  • How to only bid on keywords that result in sales (not just conversions)
  • How to uncover hidden pockets of profits from ANY campaign…with very little effort
  • The little-known Google Ad “hack” that can boost sales by 422%
  • How to steal market share from your competition, even if you have a smaller budget
  • How to have your ad constantly in the #1 spot while bidding less than the competition
  • How to find out exactly how competent/incompetent your paid search agency is (This is how you can check their work out…without them ever knowing!)
  • And much, much more!

Anyway… this report is yours free, just enter your details in the box below and hit the “send me my report” button.

And these sales-exploding tips will be sent straight to your inbox as a PDF report.

But, if you’ve seen enough… and just want to know, without a shadow-of-a-doubt…

How To Finally Become The Apex Predator In Your Market And Truly Explode Your Sales Beyond All Belief!
(yea...we’re as tight with Google as you can get)

 

We’ve got something special for you (if you qualify)…

Which I’ll get to in a second…

But first, look… we know you’ve tried running ads with another agency…

We know you’ve been promised the world…

And we know you’ve been raked over the coals by their empty promises…

And if you close your eyes, you can still kinda feel the burn.

So rather than spend our time and resources trying to convince you we’re different, from these shady agencies.

For a limited time, we’ve decided to risk our own money to SHOW YOU we’re different.

That’s right…We’re the only agency confident (or crazy) enough to actually guarantee results or we don’t get paid

So you can rest easy, knowing we both have skin-in-the-game.

Sound fair? Thought so…good!

And if you’re wondering….

We’ve been in the game for 7 years, which is like five-thousand years online….

Not only that, but we’ve also been ranked as the #1 fastest growing digital agency in Australia for several years in a row.

And the 17th fastest growing company across all industries by the Australian Financial Review.

And more importantly, a bunch of our clients have also been ranked as the fastest-growing companies in their respective industries.

Look, our strategies are proven….

And that is why for a limited time we guarantee…

Award Winning Growth
Free Spots For March Are Almost All Gone
We’ll Beat Your Best Campaigns Or We’ll Work For Free

Yep, you read right…(go ahead, read that again…we’ll wait here)

We have just re-opened our doors to accept new clients with this risk-free offer….

And if you are reading this – it means we still have a couple of spots available.

And for the month of March, we’re offering businesses in Australia FREE 30-minute strategy sessions.

On this call we’ll show you what it will take to unlock hidden pockets of profit from Google ads and scale your traffic to explode sales.

But I’ll stop you right there.

This isn’t just another “strategy session” (*cough* sales pitch), with some dumb-dumb…

Who knows nothing about what it truly takes to dominate the competition on Google.

No.

Or is it some high-pressure sales pitch masquerading as a strategy session.

Anyhoo, you can find out more about what’s included in the call here.

But, spots are almost gone for March.

So go here and grab your spot.

“Since partnering with King Kong the results have been nothing short of outstanding. There are three simple words here and that is: Leads! Leads! Leads!” Domenic Varese, Marketing Manager, Metricon
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“From Cold-calling To 200 New Customers In 12 Months” Emma & Jim Elliott, Owners, Little Big Dairy
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“From $4 Million To $25,000,000+ In 18 Months” Michael Argent, Managing Director, Let's Get Care
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“Our Pipeline Got Completely Flooded Overnight” Wade Tink, Managing Director, Project Everest
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"From $0 To $18 Million In 18 Months (During A Recession)" New Sensation Homes, Danny Coyne, New Sensation Homes
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"Working With King Kong Has Transformed Our Whole Lives. The Growth That We've Experienced Has Been Astronomical." Marco Maisano, CEO & Founder, NSR Australia & NZ
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"Initially I was worried about where my first job was coming from. After using King Kong I was more worried about how I was going to manage the job. My business has increased 200%, so I got my return on investment 10-20 times over." Ged, Owner, Ged's Mobile Car Cleaning
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“Since starting work with King Kong 9 months ago our sales have tripled and we've expanded into 3 other states. These guys are amazing!” Raphael Bender, Founder, Breathe Education
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“We’ve Increased Our Revenue By 35-40% By Working With King Kong” Colin Battersby, Principal, Discover Stradbroke
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“After 18 Months, We’ve Got A 49% Increase In Leads. I’d Never Go Back To Not Using King Kong.” Beth Hourigan, Director, Aged Care Financial Services
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"From $3 Million To $50 Million In 12 Months With King Kong" Dylan Trickey, Marketing Coordinator
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“The goal was to get 8 sales in the first year. It’s been 11 months now and we’ve had 23 sales. Which is $7 million in revenue. The money I spent with King Kong I’ve seen a return on investment of five to six times.” Lee Selkrig, Founder, Enso Homes
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Domenic Varese

Emma & Jim Elliott

Michael Argent

Wade Tink

New Sensation Homes

Marco Maisano

Ged

Raphael Bender

Colin Battersby

Beth Hourigan

Dylan Trickey

Lee Selkrig

Frequently Asked Questions
Will a Google Ads & PPC Agency work for my business?

The honest answer is… we don’t know (yet) we need to speak with you to see. But if your business is anything like the thousands we’ve helped, then yes! Look, Google ads is the single fastest strategy to grow leads and sales FAST for your business. However, the biggest hurdle to overcome is to figure out a way to run Google ads profitably and beat the increasing competition online.

Maybe you have dipped your toe into the water and run Google ads yourself or you enlisted the amateur Google Ads & PPC Management Services in the past? Perhaps it never worked because you lacked the know-how and you ended up sparking your budget on fire by wasting money targeting irrelevant and costly keywords!

Don’t let that put you off. The King Kong team knows what it takes to make Google Ads work for your business.

We don’t just optimize your campaigns on clicks and impressions… you can’t take these metrics to the bank, we optimize based on ROI!

We don’t leave anything to chance when it comes to getting our clients the biggest ROI possible. We pair our Google ad campaigns with a high converting landing page or sales funnel to ensure you squeeze every last bit of profitability out of your campaign by ensuring we improve your conversion rate and skyrocket your profits.

When deciding if Google ads is the right channel for your business you need to ask yourself one question…

Are there enough people actively searching on Google for my product or service? You can do this by performing keyword research in Google ads using their free keyword research tool.

Google ads allow you to target wallet out ready- to-buy prospects that are in hunt mode for your product or service! If you are not running Google ads you are leaving money on the table – allowing your competitors to steal your market share.

The bottom line? Google ads is a great sales getting machine for e-commerce and service based businesses looking to get sales and customers fast!

What is the benefit of Google Ads for getting customers?

Google ads is the single fastest way for getting new customers or sales for any business on planet earth. You can target prospects actively searching for a solution to their problem and be laser targeted only showing ads to these wallet out ready-to-buy prospects.

Show your ads in the moments that matter whenever your prospects are searching for a solution to their problem or consuming content across Google, Youtube, Gmail and websites.

Unlike SEO which can take 12 months to see any traction, Google Ads can start delivering results for your business from day 1 allowing you to show ads above the organic search results for your industry key money terms.

Google advertising is the perfect sales getting machine with different campaign types to suit most businesses ranging from search campaigns, shopping, video and display.

The key here is the strategy King Kong deploys. We are a PPC advertising agency that using direct response copywriting and high converting landing pages, we will make these traffic channels work for your business day in and day out to help you aggressively scale and grow profitably.

How does PPC affect SEO?

There are a number of factors to consider when analysing the impact PPC and SEO have on each other, including:

  • PPC allows you to pinpoint exactly which keywords are driving sales and customers for your business and helps you tailor your SEO strategy to focus on these highly valuable phrases.
  • Using a combination of PPC and SEO allows you to demand more real estate in the SERP, which allows your business to command more attention and territory in search engines result pages than your competitors in the moments that matter. This ultimately maximizes your chance of getting that precious click that could result in a sale or a new customer. Using a combination of PPC and SEO can double your CTR.
  • PPC allows you to collect valuable targeting information on your audience which you can use to refine your SEO campaigns.
  • Searchers who see your PPC ad may be more likely to also click on your organic search result.

Using PPC and SEO together can help you gain further insights and give you a competitive edge by helping to improve your SEO performance in the long run. Having a multichannel approach is key to beating the socks off your competition.

How do I choose the right Google Ads agency?

Look for a PPC agency that guarantees results! It’s that simple…

Here at King Kong we guarantee we can beat any PPC management agency, marketer or traffic expert on planet earth! We’ll improve your results by at least 30% over what your existing web project and paid traffic are currently getting, or you won’t pay us a cent!

Ask any Google Ads agency to match our guarantee, sit back and watch them retreat.

Are you a

qualified Google Partner

?

Yes, King Kong is a Google Premier partner. We are able to get the highest level of support for our clients and we have access to exclusive beta’s and reporting to help our clients succeed.

What is the difference between Google Ads and SEO?

Google Ads (paid) is Google’s pay per click advertising system. This allows you to run paid ads across Search, Display, Shopping, & Youtube. You get charged every time someone clicks on your ad.

Search Engine Optimization (SEO) is the art of ranking your website on Google’s organic (free) listings for your most valuable search terms.

What is Quality Score?

Quality Score is the rating Google gives you – it’s essentially the quality and relevance of your keywords, ads & landing page experience. It is measured on a scale of 1-10. 1 being trash, 10 being treasure.

Quality Score affects how your ads perform and how much you pay per click.

Ad rank is essentially the position of a pay-per-click (PPC) ad on a search engine results page. The position of this ad depends on the position of each keyword included in the ad, which is determined by your bid for that keyword or ad group multiplied by the matched keyword’s Quality Score.

The higher your score the cheaper you will pay to show your ad in better positions then your competitors.

I guess what we’re trying to say is that you should hit the damn button