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2.6 billion people are logging on to Facebook each and every month! Don’t miss out on tapping into this huge market of ‘itchy-to-buy’ prospects, who spend like sailors on leave!
Updated: 25th of September, 2023
Dear Business Builder,
If you would like to know THE very best way to use Facebook ads to suck in sales like a vacuum cleaner on steroids…at MASSIVE scale.
Then this will be one of the most exciting messages you’ll ever read.
Over the last 24 months, our team has spent over $15 million dollars on Facebook Ads…
Here’s the proof:
And we’ve done this in over 1067 different industries and niches.
Using that $15 million to help generate our clients $7.8 billion in sales.
All with ads.
And look, when you spend that kinda dough on ads – in so many different industries – you learn a lot.
About exactly what works, and what doesn’t.
Not theoretically what works.
From some YouTube tutorials and courses.
Or from some guru with a bunch of “theories” pretending to be an “expert”.
I’m talkin’ about NO-BS, battle-tested strategies from the frontlines of turning advertising into profit.
From a team who knows what it means to have to make ad campaigns profitable – because they’ve got a payroll to meet.
You see, here’s how we think of investing money on ads – as soldiers – we send them out to war every day…
And we want them to take prisoners and come home, so there’s more of them.
And listen, if you’ve been running ads for any length of time, this probably sounds familiar…
ROAS drops through the floor…
CPLs and CPAs skyrocket.
And fewer money soldiers return to camp.
Bringing your bank account to its knees pleading for mercy.
All this makes you wanna tear your hair out and throw your MacBook out the window.
So you pull back on ad spend because your ROI is burning quicker than a crop fire.
This all means that you can’t hit your growth goals and you “normalize” this new level of sales growth.
Instead of where you truly wanna be. You put it in the too-hard basket.
It’s a vicious and deadly cycle, that leads you down the road of building a mediocre company.
Well, we’ve got some good news for you…
We’re going to reveal, the fastest, simplest, and most certain way, for you to get as many customers as possible using Facebook ads.
And FINALLY hit or even exceed your wildest growth goals.
But, please, don’t take our word for it…Here is the money-multiplying…..
It’s stories like these that (almost) make our eyes sweat.
Okay, enough of that….
Let’s talk about the actual ads.
How to take your ads manager… and turn it into a majestical place…
Bringing you all types of gifts, like:
This place is not fictional.
Come closer. Listen, lemme show you how to get there.
More specifically, how to scale ad spend to the moon and maintain profitability.
So you can make some extra M-O-N-E-Y.
So you can buy things. Expensive things…
Like Dyson fans and Aesop hand cream…. and weird flavoured juice combinations.
Yep, we’re going to reveal, the fastest, simplest, and most certain way, for you to get as many customers as possible using Facebook Ads.
Alright, saddle up.
Here we go…
The first thing they focus on is the image.
They get all…“we have to make it POP!”
And they commit the worst advertising sin of all…
They make their ads, well…look like ads!!!
Hear me when I say this…
Don’t make your ads look like ads.
Instead, make them look like the content that people are ALREADY consuming on Facebook.
Otherwise, you won’t cut through the sales resistance, scepticism and noise on the platform…
Created by all the other ads screaming for your prospect’s attention.
This is how we ‘tickle the pixel’ and give the Zuck sunshine, rainbows and baby giggles…
And he rewards us with better ad inventory.
Better placement in the newsfeed.
Cheaper CPMs…resulting in cheaper traffic.
Higher quality traffic.
And higher ROI.
Okay, now… this brings us to step 2….
Let it figure it out.
(Trust me, they will.)
But most people suffocate the pixel.
They get all OCD….
Must be 31 to 34 years old.
Married with 2.3 children.
Drive a Range Rover Sport.
And live in the Northern Beaches in Sydney.
And like almond milk cappuccinos and Kanye West.
Give them some room to work.
Their algorithm knows where the buyers are hiding…
And will find them for you.
(I really shouldn’t be teaching you this for so little money *cough* free!).
But hold up, bucko.
I’m not done.
It’s the secret sauce.
And it all comes down to the words you use in your ads.
When you get the words right, everything is cheaper.
Usually, a lot cheaper.
CPMs are stunningly lower.
Your cost per click drops.
Leads are cheaper.
And, as a result…
Your cost to get a customer is cheaper.
And you make a whole lot more dinero.
As for the words.
Keep it simple and use short sentences.
One thought per sentence, so you’re easily understood.
Don’t use words that make people think.
In terms of how much copy should you write?
It’s LONG copy for the win.
When it’s engaging, of course.
But it can’t just be long, for the sake of being long!
That ain’t gonna cut the mustard.
Focus on being different.
And as DRAMATIC as possible!
Because your ads have to compete with videos of dogs wearing shoes…
It’s a wild, wild, world out there.
There’s a war for attention taking place.
And you gotta be polarising or you’ll be ignored.
Yeah, you’ll get some trolls, but you can’t make an omelette without breaking some eggs.
However, what most people don’t realize is this…
If you get the psychology wrong, you can’t get words right.
But… If you follow these steps your ads will sell like crazy.
And before you say…
“But my business is different and this won’t work for me”.
Don’t forget we’ve done this in over 1067 different niches…
And have generated $7.8 billion in sales for our clients.
And this is working with excellent success for any product or service.
Selling at any price point.
And in any niche.
Which brings me to the last step.
These are just a handful of the smart tactics we use to radically and rapidly grow sales for our clients.
But look, these are just a handful of strategies we use to flood businesses with a torrential downpour of customers using Facebook Ads.
Wanna see ’em all?
Then we’ve got some good news for you…
Because we’ve just put together a brand new free report that reveals…
This report is 100% FREE and reveals 12 Secret Facebook Targeting Methods That Unlock “Hidden” Audiences & ‘Hyper Active Buyers’ in 30 Days or Less.
Get for free what has cost us millions of dollars in ad spend to find out.
Here is just a fraction of what you’ll discover:
Anyway… this report is yours free, just enter your details in the box below and hit the “send me my report” button…
And these sales-exploding tips will be sent straight to your inbox as a PDF report.
But, if you’ve seen enough… and just want to know, without a shadow-of-a-doubt…
We have just re-opened our doors to accept new clients and if you are reading this – it means we probably still have a couple of spots available.
And, for the month of September, we’re offering businesses in Australia FREE 30-minute strategy sessions.
On this call we’ll show you what it will take to truly explode your sales beyond all belief with Facebook Ads.
But I’ll stop you right there.
This isn’t just another “strategy session” (*cough* sales pitch), with some dumb-dumb…Who knows nothing about running ads.
Nor is it some high-pressure sales pitch masquerading as a strategy session.
Anyhoo, you can find out more about what’s included in the call here.
But, spots are almost gone for August September.
So go here.
If not now, then when? ?
P.S. Here’s the deal… After spending over $15,000,000 on Facebook ads, we’ve turned over every stone, tried every tactic, “hack”, bid strategy, and flipped literally EVERY switch in ad manager there is to flick that will generate a surge in results.
If there was so much as a rumour of a Facebook ads strategy, even on the other side of the world, we’ve hunted it down and tested it.
If there was some hotshot claiming to be a master media buyer in some god-forsaken corner of the earth, we found them.
If there was so much as a whisper of a secret ad strategy ANYWHERE, we’ve tested it.
Our team’s experience is DEEP!
A pack of media buying and copywriting savages… ready to unleash on your business, market and competition. And we play to win.
So you’re probably wondering why are we doing this?
Well, we know you’re gonna be so impressed with the plan we put together, that you MIGHT want to become a client to have our team put this plan in place for you.
And if not, all good, no-hard feelings – you’ll still be left with an incredible plan of attack, that we literally charge $2,250 per hour for.
On this call, you’ll be getting a fully customized breakdown of our proprietary system for growing businesses at breakneck speed…
This new and unique “tickle the pixel method” is super simple and fast to apply… and truly explodes sales beyond all belief!
It can be used for any business, in any industry, selling anything!… and is like nothing you’ve ever seen or heard about before!
If not now, then when? ?
“Since partnering with King Kong the results have been nothing short of outstanding. There are three simple words here and that is: Leads! Leads! Leads!” Domenic Varese, Marketing Manager, MetriconPlay
“From Cold-calling To 200 New Customers In 12 Months” Emma & Jim Elliott, Owners, Little Big DairyPlay
“From $4 Million To $25,000,000+ In 18 Months” Michael Argent, Managing Director, Let's Get CarePlay
“Our Pipeline Got Completely Flooded Overnight” Wade Tink, Managing Director, Project EverestPlay
"From $0 To $18 Million In 18 Months (During A Recession)" New Sensation Homes, Danny Coyne, New Sensation HomesPlay
"Working With King Kong Has Transformed Our Whole Lives. The Growth That We've Experienced Has Been Astronomical." Marco Maisano, CEO & Founder, NSR Australia & NZPlay
"Initially I was worried about where my first job was coming from. After using King Kong I was more worried about how I was going to manage the job. My business has increased 200%, so I got my return on investment 10-20 times over." Ged, Owner, Ged's Mobile Car CleaningPlay
“Since starting work with King Kong 9 months ago our sales have tripled and we've expanded into 3 other states. These guys are amazing!” Raphael Bender, Founder, Breathe EducationPlay
“We’ve Increased Our Revenue By 35-40% By Working With King Kong” Colin Battersby, Principal, Discover StradbrokePlay
“After 18 Months, We’ve Got A 49% Increase In Leads. I’d Never Go Back To Not Using King Kong.” Beth Hourigan, Director, Aged Care Financial ServicesPlay
"From $3 Million To $50 Million In 12 Months With King Kong" Dylan Trickey, Marketing CoordinatorPlay
“The goal was to get 8 sales in the first year. It’s been 11 months now and we’ve had 23 sales. Which is $7 million in revenue. The money I spent with King Kong I’ve seen a return on investment of five to six times.” Lee Selkrig, Founder, Enso HomesPlay
Emma & Jim Elliott
New Sensation Homes
If you want to increase your revenue and maximize your ROI, then King Kong is here to help with our revolutionary Facebook advertising strategies.
Facebook is one of the most effective places to promote your business and at King Kong, we specialize in creating ads that drive profitable growth and reach more of your most desirable customers.
Facebook ads marketing can be extremely competitive, but unlike other companies we focus on creating ads that not only get your brand seen but also lead to lifelong customers.
In fact, our strategies have helped countless clients to double and even triple their profits due to the number of leads generated from their Facebook campaigns.
Facebook advertising is definitely the way of the future and is becoming the number one way to reach new customers and keep old ones. If you want your business to be on the cutting edge when it comes to building a social media presence, King Kong is here to guide the way.
King Kong is a leading Facebook advertising agency and has helped countless Australian brands to grow their social reach and increase profits.
Today, Facebook ads marketing is an extremely valuable tool for every kind of business whether you specialize in e-commerce, B2B or B2C. Facebook marketing is also great for building your brand, increasing customer awareness and building trust between you and the consumer.
When you sign on with our Facebook marketing agency, we will also share with you some of the amazing tips and tricks that we have learnt along the way so you can maximize every single ad dollar you spend.
Is water really wet?
Look, anyone who says Facebook ads don’t work… is someone who either has no idea how to run Facebook marketing, or they have been burned by partnering with a sub-par agency or marketer.
When done correctly, Facebook ads can be the most powerful lead generation and customer acquisition platform on the planet.
As a cold traffic source, businesses have the ability to reach billions of people who may have never heard of your company before.
The secret lies in the Facebook pixel which is undoubtedly one of, if not, the most advanced digital marketing algorithms in the world. The pixel uses Artificial Intelligence to gather data on users who purchase your products, download your ebooks and enter into your funnel, and then uses that data to find more hungry prospects like those who have already engaged with your business.
Through the effective use of direct response copy, eye-catching creatives, method-driven campaign builds and savage optimizations, Facebook dominates the digital marketing world and still is the most effective customer acquisition platform on the planet, along with Google.
This is how we see it:
When you hire in-house, you’re hiring one person, with one set of skills, to perform one of the most complex tasks: Facebook Marketing. Sure, you can micro-manage them all you want, but when that person leaves your company, you have to start from square one.
When you hire an agency, you’re hiring an entire team of experts with a multitude of skills across hundreds of niches, with combined years of experience running Facebook ads. At King Kong, we are process-driven, which means our systems can be applied to any business within any industry. Our strategies have been proven time and time again, bringing our clients the kind of ROI that makes them shout from the rooftops.
How long is a piece of string?
The cost of Facebook advertising is different for every business. The price you’ll pay will depend on the following factors:
The reality is, we don’t treat ANY business with a one-size fits all quote. What we do instead, is carefully tailor every single campaign suggestion based on all the research and information we can gather. So, our pricing depends on all the nuances and requirements of your business and niche. Beware of any agency who says Facebook Ads cost X amount, because the chances are they don’t truly know what it takes to be successful on this platform.
We have had more success across more industries than most agencies around the world. Why? This is because everything we do is based on processes, backed by cold hard data.
Everything that we do for our clients uses exactly the same learnings, theories and processes that we use for our own marketing as an agency. There are so many ‘gurus’ out there who are telling you to run Facebook ads and they aren’t even running ads themselves. Our team of expert Facebook specialists are the most talented on the planet, and we’re so confident that we’ll be able to grow your business through Facebook, that we’re even willing to offer a 30% Improvement Guarantee.
Go find another agency who is willing to put their neck in a noose if they don’t beat your current results. That’s saying something.
The best Facebook marketing strategy is one which is customized to your particular target market, tailored specifically for your business. There is no cookie-cutter approach here.
Every single business works in different ways, with different offerings, different opportunities and different USPs (Unique Selling Points). Even more importantly, though, is knowing who your target market is. Identify their pain points, their hopes and dreams, and their ideal situation. Where are they in the buyer’s journey (have they just begun looking for the solution to their problem, or are they completely unaware that a solution exists)?
Think about it like this; everyone is trying to move away from their current state into an ideal situation. What is it that your business does that allows your prospective customers to enter that ideal state? How should you position this?
Once you understand that your market is everything, then you can think about how to position your business and your offering on Facebook.
This depends on a couple of factors. For example; if you’re already running traffic to your Shopify website for an eCommerce brand and the conversion rate is healthy, we may not have to make any changes. On the other hand, if we think of some recommendations (such as improving site speed or adding more content) that would potentially improve your website’s performance, then surely you’d be happy to make those changes, right?
For Lead Generation campaigns, we would be build out a sales funnel which includes landing pages for Facebook traffic, so we won’t have to make any changes to your website. Once again, we may make recommendations that will help to optimize the performance of your campaign.
We have run ultra-successful campaigns for all sizes of companies in over 1067 niches, so we are pretty confident that most companies are suited to advertise on Facebook.
Please note that Facebook does have some strict policies on a few industries. You can find them here: https://www.facebook.com/policies/ads/
Unlike Google which is based around the Cost Per Click (CPC), Facebook ads are charged on the Cost Per 1,000 Impressions (known as CPM).
CPMs are dictated by Facebook based on a number of different factors. These include the amount of competitors in your advertising space, the size of your audience, and the type of ad copy and creatives being used..
The best way to explain how much Facebook costs is by breaking down an example:
Let’s say Facebook sets the CPM on your campaign at $25. That means, for every 1,000 impressions, it will cost you $25.
If our click through rate is 1%, this means we’ll have 10 clicks for every 1,000 impressions at a cost per click of $2.5 ($25 spent/10 clicks = $2.5CPC).
If the conversion rate on our landing page is 10%, for every 10 clicks, we’ll get 1 lead at a cost per lead of $25 ($25 spent, 10 clicks, 1 lead = $25 CPL).
Now, using this same example, let’s say your monthly ad spend was $10,000 AUD and our average CPL was $25. This means you’ll get a total of 400 leads per month. What could that mean for your business?
There’s a number of elements that make a good Facebook ad. These include:
Direct Response Copywriting – The process of writing direct sales copy to elicit a response from the reader.
Creatives – The ability to make thumb-stopping creatives that capture the attention of the audience.
Campaign Build – The process of building a strategic funnel within Facebook’s platform.
Audience Targeting – The ability to identify markets and audiences that will lead to strong performance.
Offer – The ability to create value in a way that gives the reader no option but to take action.
Conversion Rate – The percentage of conversion that occurs from the traffic generated by Facebook.
Other important elements include Ad congruence, Headlines, Lead-Ins, Testimonials, Reviews, User-Generated Content and so much more.
Facebook is what we call a COLD traffic source, whereas Google is a ‘warm or ‘hot’ traffic source.
So what makes Google ‘warm’ or ‘hot’? On Google, your prospects are actively searching for a product or solution to their problem. They’re essentially warmed up and you won’t have as much convincing to do when it comes to making them take action.
In contrast, on Facebook, we are putting our ads in front of a pool of potential customers who may or may not have heard of your brand before. This is what makes Facebook a ‘cold’ traffic source.
So you might be thinking why go cold when you can go hot? That’s a good question.
Despite putting your brand in front of an unsuspecting audience, Facebook has the ability to be massively scalable because once our Facebook pixel begins to gather data on your target market , we can really zone in on the people who want or need your product/service. We’ll then increase the budget of your campaign, reach more eyeballs, get more clicks, gather more leads, and close more sales. It’s simple mathematics.
Facebook marketing works for the majority of businesses, if done correctly. As we mentioned earlier, we have worked with businesses in over 1067 niches, so we know how to get the job done (as long as your business is not going against Facebook’s policies).
Note that Facebook does have some strict policies on a few industries. You can find them here: https://www.facebook.com/policies/ads/
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