Achieving $2.2M USD ($3,285,348 AUD) Revenue in 15 Months with a 282% YoY Increase
Partners With
Performance
Highlights
0%
increase in revenue year-on-year
0%
Increase in Page 1 Targeted Rankings
0%
increase in Website Conversion Rate
0%
increase in website traffic
0%
decrease in CPA
0%
increase in ROAS
Services Provided
Search engine
optimization
Paid Search
Facebook Ads
Direct-Response Copywriting
Conversion Rate Optimisation
Ecommerce Microsite
Youtube Ads
Background
Scotland Titles, a company specializing in personalized Scottish titles, entered a competitive niche market in 2020 with no brand awareness or customer base, posing significant challenges to their growth.
Brand Experience
Challenge
Establish product and brand awareness, gain market share, and achieve profitability early on in a niche market dominated by established competitors who have been active for years.
Solution
To address the challenges faced by Scotland Titles, King Kong implemented a comprehensive performance marketing solution. They developed an Ecommerce Microsite to maximize conversion rate and employed SEO, Paid Search, Facebook Ads, and YouTube Ads to drive targeted traffic and revenue. Direct response copywriting and constant Conversion Rate Optimization techniques were utilized to optimize ad campaigns and the website’s user experience. Long-form direct response ad copies on Meta were used to generate awareness and interest in the unique gift offerings. Through these strategies, King Kong positioned Scotland Titles as a leader in the niche market, resulting in significant revenue growth and market dominance.
King Kong’s Approach
King Kong analyzed the market landscape, competitor environment, and dissected ads and communication from existing players to identify the best entry points. King Kong employed the Push-Pull methodology to capture attention and implemented a comprehensive performance marketing solution.
With the groundwork laid, King Kong unleashed their secret weapon – a tantalizing blend of spicy, long-form direct response ads that spread like wildfire and had customers clamoring to get their hands on Scotland Titles’ offerings.
Results
Scotland Titles achieved $2.2 million USD in revenue within 15 months of launching their new website and King Kong doing the performance marketing, experiencing significant growth and becoming the King of their Jungle.
increase in revenue year-on-year
0%
Increase in Page 1 Targeted Rankings
0%
increase in Website Conversion Rate
0%
increase in website traffic
0%
decrease in CPA
0%
increase in ROAS
0%
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“The goal was to get 8 sales in the first year. It’s been 11 months now and we’ve had 23 sales. Which is $7 million in revenue. The money I spent with King Kong I’ve seen a return on investment of five to six times.” Lee Selkrig, Founder, Enso Homes
We scale companies so fast they get dizzy. So take whatever preconceived notions you’ve got about agencies, cover them in petrol and light them on fire. Because King Kong is the anti-agency. So let’s grab your competition by the scruff of their neck and take their lunch money.
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“Since partnering with King Kong the results have been nothing short of outstanding. There are three simple words here and that is: Leads! Leads! Leads!” Domenic Varese, Marketing Manager, Metricon
From 3 Weeks Of Jobs To 6 Months Booked In Advance Tye Spierings, Owner & Director, Ultimate Windows
