Original UGG Australia Classic had built a steady business with three physical retail stores, focused primarily on their core product: UGG boots. Business was driven almost entirely by foot traffic, with little focus on digital.
But when COVID-19 hit, that model was turned upside down. Overnight, their retail traffic disappeared. It became clear they needed to rapidly shift their focus online, or risk being left behind. That urgency led them to King Kong.
Brand Experience
Challenge
Going digital wasn’t optional, it was survival. The client had concerns. They didn’t want to throw money at ads without knowing what they’d get in return. The market was crowded. The stakes were high. And they didn’t have time to waste on guesswork.
They needed a proven partner to:
Build a high-performing paid media strategy
Drive consistent, profitable online sales
Free up their time to focus on expansion
Our Approach
We started with a 30-minute discovery call to understand their goals and frustrations. From there, we developed a clear game plan to drive customer acquisition, boost sales, and unlock cash flow.
We focused on ROI-driven PPC campaigns to scale their online presence and maximise returns from every dollar spent. This allowed the client to:
Step away from the day-to-day ad management
Invest in new product ranges and stock
Hire additional staff across fulfilment and retail
Open new stores with confidence
We brought in our 11 secret herbs and spices to tighten up website checkout and upsell conversion rate, and crafted high-converting ads that cut through a saturated market.
Results
In just a short time, Original UGG Classic Australia saw a major business transformation:
in online revenue generated
$0M
customers acquired more than
0K
Doubled staff headcount across warehouses & retail
0X
Expanded product offering to include fashion, summer, kids, and women’s winter ranges
0%
Opened 20 new brick- and-mortar stores (growing from 3 to 23 total)
0%
With King Kong managing the performance marketing, Selma and the team were free to work on the business, not in it. They had the confidence to take holidays, spend more time with family, and focus on long-term growth, knowing that the online engine was working 24/7.
What the Client Had to Say
“We’ve had quite an increase in sales year-on-year during our time with King Kong. We’ve managed to generate over $21 million worth of sales and acquire 133,000 customers. We’ve doubled our staff and opened 20 new stores. You will not be disappointed.”
— Selma Christofi, Original UGG Classic Australia
“Since partnering with King Kong the results have been nothing short of outstanding. There are three simple words here and that is: Leads! Leads! Leads!” Domenic Varese, Marketing Manager, Metricon
“Working With King Kong Has Transformed Our Whole Lives. The Growth That We've Experienced Has Been Astronomical.” Marco Maisano, CEO & Founder, NSR Australia & NZ
“Initially I was worried about where my first job was coming from. After using King Kong I was more worried about how I was going to manage the job. My business has increased 200%, so I got my return on investment 10-20 times over.” Ged, Owner, Ged's Mobile Car Cleaning
“Since starting work with King Kong 9 months ago our sales have tripled and we've expanded into 3 other states. These guys are amazing!” Raphael Bender, Founder, Breathe Education
“The goal was to get 8 sales in the first year. It’s been 11 months now and we’ve had 23 sales. Which is $7 million in revenue. The money I spent with King Kong I’ve seen a return on investment of five to six times.” Lee Selkrig, Founder, Enso Homes
We scale companies so fast they get dizzy. So take whatever preconceived notions you’ve got about agencies, cover them in petrol and light them on fire. Because King Kong is the anti-agency. So let’s grab your competition by the scruff of their neck and take their lunch money.
Go to
“Since partnering with King Kong the results have been nothing short of outstanding. There are three simple words here and that is: Leads! Leads! Leads!” Domenic Varese, Marketing Manager, Metricon
From 3 Weeks Of Jobs To 6 Months Booked In Advance Tye Spierings, Owner & Director, Ultimate Windows
