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The SEO Strategy That Drove a 54% Traffic Surge and 116% Keyword Growth for My Muscle Chef
Partners With
Performance
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increase organic traffic
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increase in organic
traffic overall
increase ranking keywords
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increase in ranking
keywords
Services Provided
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Search engine optimization
Background
My Muscle Chef is one of the worldwide biggest ready made meal providers. Their high-protein, nutrition-packed offerings were making waves with health-conscious Aussies. But in 2017, they faced a major roadblock: almost no visibility for generic keywords. In a hyper-competitive industry, brand alone wasn’t enough.
They needed to dominate organic search, or get buried by competitors.
Brand Experience
Challenge
Despite strong brand traction, My Muscle Chef was nowhere to be found on Google for high-volume, intent-rich keywords. The market was flooded with meal prep services all fighting for the same digital shelf space.
To become the go-to choice for healthy convenience, they had to rise through the rankings, fast.
Our Approach
We overhauled their SEO foundation from the ground up.
First, we helped to optimise their website architecture. Cleaner hierarchy. Smarter internal linking. Lightning-fast navigation. Everything is engineered to make Google’s bots and real users fall in love.
Next, we crafted a targeted keyword strategy focused on bottom-of-funnel buyers: people already hungry and ready to convert. At the same time, we layered in high-intent informational content to capture early interest and build authority.
From product pages to educational blogs, we aligned every word with what health-focused shoppers were searching for, and made sure My Muscle Chef showed up first.
Results
With their SEO engine firing, My Muscle Chef surged up the rankings and their organic traffic climbed 54%, whilst their keyword visibility exploded by 117%.
This wasn’t just more traffic, it was the right traffic. Qualified, purchase-ready customers who were actively searching for a better way to eat well without the prep time.
Today, My Muscle Chef isn’t just competing. They’re leading the charge.
Wanna Be Our Next Success Story?
We scale companies so fast they get dizzy. So take whatever preconceived notions you’ve got about agencies, cover them in petrol and light them on fire. Because King Kong is the anti-agency. So let’s grab your competition by the scruff of their neck and take their lunch money.