How Paid Media Delivered an 860% Increase in Sales for a Massage Chair Company
Performance
Highlights
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increase in lead volume
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increase in Revenue
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increase in lead volume
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increase in Revenue
Services Provided
Google Ads
Facebook Ads
Mini Sales Funnel
Conversion Rate Optimisation
Background
This Massage Chair company is a family-owned business, based in Melbourne, that specialises in high-end massage chairs. With showrooms and warehouses located across the country, they offer a diverse range of chairs designed to provide a realistic and therapeutic experience. Their premium selection includes innovative 4D massage chairs and models featuring Zero Gravity recline, deep tissue massage capabilities, and specialised rollers for foot reflexology.
Brand Experience
Challenge
This Massage Chair company faced a significant hurdle: a lack of robust goal tracking and the right strategy to grow their business through digital. This meant their path to business scalability was less of a strategic roadmap and more of a shot in the dark. Their ambitious goal to double their revenue remained just that, a goal, without the data-driven foundation needed to achieve it with precision.
Our Approach
To hit this Massage Chair company’ revenue targets, we deployed an end‑to‑end performance strategy designed to dominate both traffic and conversion. We tore down their entire sales funnel, rebuilt it for maximum efficiency, and ran continuous A/B split testing to eliminate friction at every stage. This was paired with hard‑hitting direct response copy, amplified through hyper‑targeted Google and Meta Ads campaigns engineered to reach high‑intent buyers with precision. Every decision was driven by ongoing Conversion Rate Optimisation, ensuring increased spend translated into explosive ROAS, not wasted traffic.
Results
King Kong’s strategic campaigns delivered a monumental impact for the Massage Chair company, generating an 860% increase in sales from paid ads. Our efforts ignited explosive growth:
Google Ads sales surged by 957%
Facebook Ads sales climbed by 740%
Google Ads revenue sky rocketed 1,192%
Overall website traffic jumped 124%
Facebook Ads revenue soared 880%.
These results represent a complete transformation for the Massage Chair company, showcasing the undeniable power of King Kong’s data-driven strategies.
“Since partnering with King Kong the results have been nothing short of outstanding. There are three simple words here and that is: Leads! Leads! Leads!” Domenic Varese, Marketing Manager, Metricon
“Working With King Kong Has Transformed Our Whole Lives. The Growth That We've Experienced Has Been Astronomical.” Marco Maisano, CEO & Founder, NSR Australia & NZ
“Initially I was worried about where my first job was coming from. After using King Kong I was more worried about how I was going to manage the job. My business has increased 200%, so I got my return on investment 10-20 times over.” Ged, Owner, Ged's Mobile Car Cleaning
“Since starting work with King Kong 9 months ago our sales have tripled and we've expanded into 3 other states. These guys are amazing!” Raphael Bender, Founder, Breathe Education
“The goal was to get 8 sales in the first year. It’s been 11 months now and we’ve had 23 sales. Which is $7 million in revenue. The money I spent with King Kong I’ve seen a return on investment of five to six times.” Lee Selkrig, Founder, Enso Homes
We scale companies so fast they get dizzy. So take whatever preconceived notions you’ve got about agencies, cover them in petrol and light them on fire. Because King Kong is the anti-agency. So let’s grab your competition by the scruff of their neck and take their lunch money.
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“Since partnering with King Kong the results have been nothing short of outstanding. There are three simple words here and that is: Leads! Leads! Leads!” Domenic Varese, Marketing Manager, Metricon
From 3 Weeks Of Jobs To 6 Months Booked In Advance Tye Spierings, Owner & Director, Ultimate Windows
