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How Marshall White Went from Flatlining Rankings to a 1590% Increase in Organic Traffic.
Partners With
Performance
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Organic Traffic
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Services Provided
Background
Marshall White is one of Melbourne’s most recognised names in prestige real estate, with a legacy of premium property sales across high-demand areas like Brighton, Toorak, and Armadale.
But while their offline brand was strong, their digital footprint told a different story, particularly in key suburbs. They weren’t ranking. They weren’t getting found. And they were leaving money on the table.
Their goal was to increase their Google Rankings for key suburbs.
Brand Experience
Challenge
Despite their authority in the market, Marshall White had no suburb-specific SEO structure in place.
Their website was missing dedicated pages for key suburbs, and they weren’t showing up when locals searched for agents or listings in their core service areas.
King Kong’s Approach
We implemented our proven strategies to give this campaign a full overhaul.
First, we thoroughly analysed their website’s architecture, pinpointing relevant keywords and developing a robust on-page SEO strategy, from optimising meta title tags, building internal linking strategies, to creating 43+ additional suburb-focused SEO pages.
We then complemented this with our aggressive off-page strategies to add fuel to the fire.
All content was written using our proven direct-response copy frameworks, targeting keywords that convert strangers into new leads.
Results
Marshall White saw an immediate shift in performance and a long-term foundation for digital dominance.
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increase in page 1
keyword rankings
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Their local and overall SEO rankings surged. Inbound traffic exploded. And their digital presence was set to align with the strength of their brand.
Wanna Be Our Next Success Story?
We scale companies so fast they get dizzy. So take whatever preconceived notions you’ve got about agencies, cover them in petrol and light them on fire. Because King Kong is the anti-agency. So let’s grab your competition by the scruff of their neck and take their lunch money.