How Let’s Get Care Grew Monthly Leads by 905% and Cut Cost-Per-Lead by 44.7%
Partners With
From $4 Million To $25,000,000
Performance
Highlights
Increase leads
0%
Increase in monthly leads from Month 1
Google Ads
0%
Decrease in Cost-per-lead
Services Provided
Facebook Ads
Google Ads
Background
Let’s Get Care is Australia’s first self-managed Home Care Package provider, delivering in-home care services tailored to the individual needs of older Australians. Their model empowers clients to choose who delivers their care, giving them more flexibility, control, and better value from their Home Care Package.
They operate in a highly competitive space dominated by traditional providers. While their offering is unique, it’s not always easy to understand at first glance. Their success depends not just on visibility, but on educating the market about how self-managed care works, and why it’s a better alternative.
Brand Experience
Challenge
Let’s Get Care faced a common but critical problem: the aged care market is saturated with large, established players using generic messaging. Their innovative model was often overlooked or misunderstood by potential clients. To succeed, they needed more than just clicks, they needed clarity, cut-through, and a consistent pipeline of qualified leads.
They came to King Kong looking for a strategic advertising partner who could lead the charge, shape market perception, and scale their lead generation without sending costs soaring.
Our Approach
We developed a comprehensive advertising strategy across both Google and Facebook, designed to increase lead volume while clearly communicating Let’s Get Care’s point of difference.
On Google, we uncovered untapped keyword opportunities beyond the traditional aged care terms and combined these with aggressive bidding strategies for high-intent search phrases. This helped us expand into new areas of demand while also outperforming competitors on the most valuable terms.
On Facebook, we built campaigns that distilled the core message of self-managed care into sharp, benefit-led ads, educating the market while driving action.
Results
We saw a 905% increase in monthly leads.
Cost efficiency also improved dramatically. With a 44.7% decrease in cost-per-lead on Google, the business could scale without compromising profitability.
“Since partnering with King Kong the results have been nothing short of outstanding. There are three simple words here and that is: Leads! Leads! Leads!” Domenic Varese, Marketing Manager, Metricon
“Working With King Kong Has Transformed Our Whole Lives. The Growth That We've Experienced Has Been Astronomical.” Marco Maisano, CEO & Founder, NSR Australia & NZ
“Initially I was worried about where my first job was coming from. After using King Kong I was more worried about how I was going to manage the job. My business has increased 200%, so I got my return on investment 10-20 times over.” Ged, Owner, Ged's Mobile Car Cleaning
“Since starting work with King Kong 9 months ago our sales have tripled and we've expanded into 3 other states. These guys are amazing!” Raphael Bender, Founder, Breathe Education
“The goal was to get 8 sales in the first year. It’s been 11 months now and we’ve had 23 sales. Which is $7 million in revenue. The money I spent with King Kong I’ve seen a return on investment of five to six times.” Lee Selkrig, Founder, Enso Homes
We scale companies so fast they get dizzy. So take whatever preconceived notions you’ve got about agencies, cover them in petrol and light them on fire. Because King Kong is the anti-agency. So let’s grab your competition by the scruff of their neck and take their lunch money.
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“Since partnering with King Kong the results have been nothing short of outstanding. There are three simple words here and that is: Leads! Leads! Leads!” Domenic Varese, Marketing Manager, Metricon
From 3 Weeks Of Jobs To 6 Months Booked In Advance Tye Spierings, Owner & Director, Ultimate Windows
