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Performance
|
Organic Revenue
0%
Increase in revenue
(Year-On-Year)
Google Ads
0%
Decrease in CPA
Overall Revenue Increase
0%
Increase In ROAS
Services Provided
-
Search engine
optimization -
Paid Search
-
Facebook Ads
-
Direct-Response
Copywriting -
Conversion Rate
Optimisation -
Content Marketing
-
YouTube Ads
Background
Koala started as an online mattress retailer only one type of mattress in a box. There were no other opportunities to increase the average lifetime value of a customer given the limited product selection. This was the challenge when scaling paid ads.
Brand Experience
Challenge
The challenge for Koala was to enter a crowded market with established players and create a significant impact in a short period.
They needed a comprehensive strategy that would help them increase their revenue, decrease their CPA, and improve their ROAS.
Our Approach
We used King Kong’s 11 secret herbs and spices to skyrocket conversion rates, AOV and decrease CAC. We started with an extensive 360-degree funnel teardown. We reviewed user flows, conversion leaks and the checkout optimisation.
And then got to work putting together some spicy, long-form direct response ads that went viral and sold out warehouses full of inventory.
Solution
Koala partnered with us to create an end-to-end strategy that included SEO, Paid Search, Facebook Ads, Direct-Response Copywriting, Conversion Rate Optimisation, Content Marketing, and YouTube Ads.
We started with an extensive 360-degree funnel teardown and reviewed user flows, conversion leaks, and checkout optimisation
King Kong’s Approach
We used our 11 secret herbs and spices to skyrocket conversion rates, AOV and decrease CAC. We started by revamping Koala’s website to improve its user experience and make it more conversion-optimised.
We also created a content marketing strategy that focused on educating consumers about the benefits of buying a Koala mattress.
To increase the visibility of Koala, we used a combination of paid search and SEO to improve Koala’s search engine rankings. We also used Facebook ads to target potential customers who were interested in purchasing a new mattress.
We then created our singature long-form direct response ads that went viral and sold out warehouses full of inventory.
Results
We helped online mattress business Koala Mattress take on huge incumbents in a multi-billion dollar industry, go from $0 to $13 million in revenue in their first year of operation with an end-to-end strategy.
Increase in revenue
year on year
0%
Decrease in
CPA
0%
Increase in
ROAS
0%
Wanna Be Our Next Success Story?
We scale companies so fast they get dizzy. So take whatever preconceived notions you’ve got about agencies, cover them in petrol and light them on fire. Because King Kong is the anti-agency. So let’s grab your competition by the scruff of their neck and take their lunch money.