891% increase in revenue in 4 years and 588% increase in page 1 ranking for targeted KWs (total 124 KWs on pg 1).
Partners With
Performance
Highlights
0%
increase in revenue between April 2019 and Sep 2023
137%
increase in ROAS (SEO)
0%
increase in PPC ROAS
0%
increase in revenue year-on-year
0%
Increase in Page 1 Targeted Rankings
Services Provided
Search engine
optimization
Paid Search
Facebook Ads
Background
Hurdleys Office Furniture is a business specialising in selling a large range of office furniture DTC and B2B. Despite being known within the market, they still had a relatively small footprint which limited their growth.
Brand Experience
Challenge
Establish product and brand awareness, gain market share, and achieve profitability early on in a niche market dominated by established competitors who have been active for years.
Our Approach
In crafting a standout digital marketing strategy for Hurdley’s Office Furniture, King Kong embarked on in-depth analysis of the market dynamics and competitor tactics. By thoroughly evaluating the advertisements and communication strategies of industry leaders, our team pinpointed optimal market entry strategies. We employed the dynamic Push-Pull methodology to engage potential customers effectively, complemented by a robust performance marketing framework designed to maximise reach and conversion. The cornerstone of our approach was the deployment of captivating, long-form direct response ads. These ads, characterised by their compelling content and irresistible appeal, dramatically boosted consumer interest and desire for Hurdley’s innovative office furniture solutions.
Conclusion
To address the challenges faced by Hurdley’s Office Furniture, King Kong implemented a comprehensive performance marketing solution. We developed and employed SEO, Paid Search and Facebook Ads to drive targeted traffic and revenue to Hurdley’s existing e-commerce site. Long-form and short-form direct response ad copies on Meta were used to generate awareness and interest in office furniture, particularly throughout the Covid-19 pandemic. Through these strategies, King Kong positioned Hurdley’s Office Furniture as a leader in the office furniture market, resulting in significant revenue growth and market share growth.
Results
King Kong has helped Hurdley’s Office Furniture generate over $2.5 million AUD in revenue over the 5 years King Kong has taken over the performance marketing, experiencing significant growth and becoming the King of their Jungle.
increase in revenue between April 2019 and Sep 2023
0%
increase in ROAS (SEO)
0%
increase in PPC ROAS
0%
increase in revenue year-on-year
0%
Increase in Page 1 Targeted Rankings
0%
“Since partnering with King Kong the results have been nothing short of outstanding. There are three simple words here and that is: Leads! Leads! Leads!” Domenic Varese, Marketing Manager, Metricon
“Working With King Kong Has Transformed Our Whole Lives. The Growth That We've Experienced Has Been Astronomical.” Marco Maisano, CEO & Founder, NSR Australia & NZ
“Initially I was worried about where my first job was coming from. After using King Kong I was more worried about how I was going to manage the job. My business has increased 200%, so I got my return on investment 10-20 times over.” Ged, Owner, Ged's Mobile Car Cleaning
“Since starting work with King Kong 9 months ago our sales have tripled and we've expanded into 3 other states. These guys are amazing!” Raphael Bender, Founder, Breathe Education
“The goal was to get 8 sales in the first year. It’s been 11 months now and we’ve had 23 sales. Which is $7 million in revenue. The money I spent with King Kong I’ve seen a return on investment of five to six times.” Lee Selkrig, Founder, Enso Homes
We scale companies so fast they get dizzy. So take whatever preconceived notions you’ve got about agencies, cover them in petrol and light them on fire. Because King Kong is the anti-agency. So let’s grab your competition by the scruff of their neck and take their lunch money.
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“Since partnering with King Kong the results have been nothing short of outstanding. There are three simple words here and that is: Leads! Leads! Leads!” Domenic Varese, Marketing Manager, Metricon
From 3 Weeks Of Jobs To 6 Months Booked In Advance Tye Spierings, Owner & Director, Ultimate Windows
