Green Goo was founded to offer consumers truly effective, natural mould removal solutions, unlike typical supermarket products that only treat surfaces. They started with a focus on Tea Tree and Eucalyptus oil, developing their “Green-Goo mould buster” that actively kills mould at its root. Their spray works by making mould consume it, ensuring complete eradication. Driven by customer feedback, Green Goo has since expanded its product line to tackle various household needs using other natural essential oils.
Brand Experience
Challenge
This client sought a new agency after experiencing limitations in scaling their Meta and Google Ads campaigns with three previous providers. Despite utilising both major advertising platforms, they struggled to achieve significant growth and are now aiming to triple their business, indicating a need for a more effective and scalable advertising strategy.
Solution
Green Goo partnered with King Kong to create a robust advertising campaign that included Direct-Response Copywriting, Conversion Rate Optimisation, Google Ads, and Meta Ads.
We began with a deep dive into their funnel and conversion processes while analysing their buyer’s journey keeping in mind potential conversion drop-off points and areas to make changes to their check out processes.
Our Approach
We combined King Kong’s advertising magic with a “lightning in a bottle” heavily conversion-focused landing page to leverage both advertising mediums, Meta & Google, to the fullest.
Our strategy focused on the natural, plant based formulas from Green Goo and the benefits of a more health-conscious mould killing solution. Plenty of before & after images and social proofs support the campaign’s claims and address concerns of using the traditional bleach cleaners or Green Goo.
Our signature King Kong long-form direct response copy crafted ads that literally drug users into the landing page in such large numbers that our clients had to reevaluate their supply chain.
What the Client Had to Say
“Kicking goals with the King Kong – Straight up, we’re flat out. Since we got King Kong on board we’ve grown our business from our garage to a factory and had to upgrade the factory 7 times. Our account manager Julien is fluent in our product range and always on the ball. When we discuss new campaigns, we now have to carefully consider supply chain logistics instead of business loans as we did with the previous 4 agencies we burnt through before KK.”
Results
We helped mould killing business Green Goo revolutionise their pipeline and blow through the roadblocks they had hit with previous marketing companies. Strategically growing their conversions and revenues by 182% on Google and 92% on Meta. A brand new conversion-focused landing page and some ‘secret sauce’ copy helped drive a 107% increase in their conversion rate. This pushed them from $330K to over $750K since coming onboard with King Kong setting them well along the path to $1M.
“Since partnering with King Kong the results have been nothing short of outstanding. There are three simple words here and that is: Leads! Leads! Leads!” Domenic Varese, Marketing Manager, Metricon
“Working With King Kong Has Transformed Our Whole Lives. The Growth That We've Experienced Has Been Astronomical.” Marco Maisano, CEO & Founder, NSR Australia & NZ
“Initially I was worried about where my first job was coming from. After using King Kong I was more worried about how I was going to manage the job. My business has increased 200%, so I got my return on investment 10-20 times over.” Ged, Owner, Ged's Mobile Car Cleaning
“Since starting work with King Kong 9 months ago our sales have tripled and we've expanded into 3 other states. These guys are amazing!” Raphael Bender, Founder, Breathe Education
“The goal was to get 8 sales in the first year. It’s been 11 months now and we’ve had 23 sales. Which is $7 million in revenue. The money I spent with King Kong I’ve seen a return on investment of five to six times.” Lee Selkrig, Founder, Enso Homes
We scale companies so fast they get dizzy. So take whatever preconceived notions you’ve got about agencies, cover them in petrol and light them on fire. Because King Kong is the anti-agency. So let’s grab your competition by the scruff of their neck and take their lunch money.
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“Since partnering with King Kong the results have been nothing short of outstanding. There are three simple words here and that is: Leads! Leads! Leads!” Domenic Varese, Marketing Manager, Metricon
From 3 Weeks Of Jobs To 6 Months Booked In Advance Tye Spierings, Owner & Director, Ultimate Windows
