How SEO Took Glenvill Homes From Zero Authority To 1,000+ Leads Per Month
Partners With
Performance
Highlights
Increase leads
0%
From zero to 131 Keywords
on Page 1 in 12 months
Organic Leads
0%
Increase in organic
leads year over year
Services Provided
SEO
Background
Glenvill Homes had a bold vision. Their goal was to simplify the knockdown rebuild process and help Australians transform outdated properties into architecturally designed homes without the usual stress.
But in 2016, they were launching a brand-new website.
No authority.
No traffic.
Only 9 ranking keywords and none on Page 1.
In a competitive construction market, that simply would not generate demand.
Brand Experience
Challenge
Glenvill did not just need more visibility. They needed qualified enquiries from homeowners actively researching knockdown rebuild solutions.
Starting with a fresh domain meant there was no historical authority and no organic baseline to rely on. Meanwhile, established competitors were already dominating suburb-level and service-specific searches.
To compete, Glenvill needed to rank quickly for high-intent, bottom-of-funnel keywords while simultaneously building long-term authority in the space.
Our Approach
We built their SEO strategy from the ground up.
First, we conducted deep keyword research focused on purchase-ready search terms related to knockdown rebuilds, custom home construction, and suburb-specific queries. These keywords reflected real homeowner intent, not vanity traffic.
We then restructured the website architecture to improve crawlability, internal linking, and user flow. Service pages were re-optimised with clear keyword alignment and stronger calls to action designed to convert visitors into enquiries, not just clicks.
Content played a central role. We developed strategic blog content to educate homeowners in the early research phase, positioning Glenvill as the authority while guiding prospects toward booking consultations.
To strengthen domain authority, we implemented a targeted backlink campaign, securing relevant placements within the building and property sectors to support ranking growth.This was not about incremental improvements. It was about building a scalable organic acquisition engine.
Results
Within 12 months, Glenvill Homes experienced a complete digital transformation.
0
Page 1 rankings grew from zero to 131 keywords, dramatically increasing their search visibility across high-intent terms.
0%
Organic lead volume increased by 588%, turning their website into a consistent, high-performing enquiry channel driven by motivated homeowners actively researching knockdown rebuild solutions.
What began as a brand-new website became a powerful long-term growth asset, positioning Glenvill Homes as a dominant force in the knockdown rebuild market.
“Since partnering with King Kong the results have been nothing short of outstanding. There are three simple words here and that is: Leads! Leads! Leads!” Domenic Varese, Marketing Manager, Metricon
“Working With King Kong Has Transformed Our Whole Lives. The Growth That We've Experienced Has Been Astronomical.” Marco Maisano, CEO & Founder, NSR Australia & NZ
“Initially I was worried about where my first job was coming from. After using King Kong I was more worried about how I was going to manage the job. My business has increased 200%, so I got my return on investment 10-20 times over.” Ged, Owner, Ged's Mobile Car Cleaning
“Since starting work with King Kong 9 months ago our sales have tripled and we've expanded into 3 other states. These guys are amazing!” Raphael Bender, Founder, Breathe Education
“The goal was to get 8 sales in the first year. It’s been 11 months now and we’ve had 23 sales. Which is $7 million in revenue. The money I spent with King Kong I’ve seen a return on investment of five to six times.” Lee Selkrig, Founder, Enso Homes
We scale companies so fast they get dizzy. So take whatever preconceived notions you’ve got about agencies, cover them in petrol and light them on fire. Because King Kong is the anti-agency. So let’s grab your competition by the scruff of their neck and take their lunch money.
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“Since partnering with King Kong the results have been nothing short of outstanding. There are three simple words here and that is: Leads! Leads! Leads!” Domenic Varese, Marketing Manager, Metricon
From 3 Weeks Of Jobs To 6 Months Booked In Advance Tye Spierings, Owner & Director, Ultimate Windows
