How Electrolux Professional 10X’d Their Leads Without Spending a Cent on Ads
Partners With
Performance
Highlights
€0M+
in revenue generated from SEO
€0M+
in sales opportunity created
0%
increase in leads
0%
increase in Page 1 keyword rankings
0%
increase in organic sessions
0%
increase in website conversion rate
Background
Before partnering with King Kong, Electrolux Professional relied solely on distributors to promote their products. There was no internal digital marketing strategy, no clarity around lead generation performance, and no ownership over their sales pipeline. The website averaged just five leads per month and functioned more as an online brochure than a business growth tool.
At the time they came to King Kong, the website was generating only five leads a month, with no structure in place to scale. It was acting more like a brochure than a growth engine.
Brand Experience
Challenge
Electrolux Professional wanted to move away from dependency on distributors and turn their own website into a revenue-generating machine. Their primary goal was to rank on Google for relevant keywords with purchase intent, double their leads, and double their sales.
Our Approach
We launched a targeted SEO strategy designed to drive high-intent organic traffic and convert that traffic into high-quality leads. Our strategy initially focused on 100 carefully selected commercial keywords with strong purchase intent which grew to over 250 throughout the campaign.
We conducted a full 360-degree teardown of the website from on-site technical SEO and content gaps to off-site backlink auditing and authority building.
We executed on-page optimisations such as page title and meta description reviews, keyword density analysis, and fixing internal and external broken links. We created targeted content pages, uploaded monthly SEO content, and conducted both on-site and off-site audits to guide our backlink strategy.
Alongside this, our CRO specialists stepped in to help fix the leaky website, which was limiting conversion and costing Electrolux Professional opportunities.
Results
With just SEO and a CRO audit, Electrolux Professional transformed their website into a lead generation and sales engine. They saw a 900% lift in leads, generating over €1 million in revenue and over €2.4 million in pipeline opportunities.
Page 1 rankings increased by 1066% and organic traffic not only grew by 53%, but it also became the dominant channel accounting for more than 80% of all site traffic and 90% of leads.Conversion rates increased by 44% and user engagement with Google Maps skyrocketed, with triple digit increases in click throughs, direction requests, and phone calls.
Most notably, Australia became the second top-performing region globally in terms of opportunities generated, outpacing regions far larger and more established.
“Since partnering with King Kong the results have been nothing short of outstanding. There are three simple words here and that is: Leads! Leads! Leads!” Domenic Varese, Marketing Manager, Metricon
“Working With King Kong Has Transformed Our Whole Lives. The Growth That We've Experienced Has Been Astronomical.” Marco Maisano, CEO & Founder, NSR Australia & NZ
“Initially I was worried about where my first job was coming from. After using King Kong I was more worried about how I was going to manage the job. My business has increased 200%, so I got my return on investment 10-20 times over.” Ged, Owner, Ged's Mobile Car Cleaning
“Since starting work with King Kong 9 months ago our sales have tripled and we've expanded into 3 other states. These guys are amazing!” Raphael Bender, Founder, Breathe Education
“The goal was to get 8 sales in the first year. It’s been 11 months now and we’ve had 23 sales. Which is $7 million in revenue. The money I spent with King Kong I’ve seen a return on investment of five to six times.” Lee Selkrig, Founder, Enso Homes
We scale companies so fast they get dizzy. So take whatever preconceived notions you’ve got about agencies, cover them in petrol and light them on fire. Because King Kong is the anti-agency. So let’s grab your competition by the scruff of their neck and take their lunch money.
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“Since partnering with King Kong the results have been nothing short of outstanding. There are three simple words here and that is: Leads! Leads! Leads!” Domenic Varese, Marketing Manager, Metricon
From 3 Weeks Of Jobs To 6 Months Booked In Advance Tye Spierings, Owner & Director, Ultimate Windows
