How CMC Gold Became Australia’s Leading Store for Personalised Baby Keepsakes
Partners With
Performance
Highlights
0%
increase in average monthly revenue
0%
increase in targeted page 1 keyword rankings
2–2.5x to 3.28x
ROAS improved from 2–2.5x to 3.28x across Meta campaigns
$04M
Over $5.14M in tracked revenue generated across SEO, Google Ads and Paid Social
CPAs Driven Down
25-50%
CPAs driven down to 25–50% below breakeven
Services Provided
Paid Search
Google Ads
Search engine optimization
Background
CMC Gold is a Melbourne-based Australian brand that offers high-quality baby products and personalised gifts. Their range includes dummies, feeding essentials, teethers, dummy clips, nursery décor, and keepsakes, all designed with safety and style in mind. Serving parents across Australia, they sell primarily online and through retail partnerships.
Brand Experience
Challenge
Before partnering with King Kong, CMC Gold was already seeing strong results but needed support to unlock its next stage of growth. Their key challenge was ensuring their digital campaigns were fully optimised to allow for more aggressive ad spend scaling. Highly data-driven and focused on ROI, their goal was to improve organic rankings, reduce CPA, and drive more revenue through paid search and social, ultimately setting the foundation to confidently scale their marketing efforts further.
Our Approach
We implemented a full-funnel strategy designed to both optimise and scale CMC Gold’s digital performance. By driving high-quality traffic through paid search and social, implementing CRO recommendations to lift conversion rates, and deploying a targeted SEO strategy to boost organic visibility, we created the foundation for scalable growth.
Results
Over the 12-month engagement, we grew CMC Gold’s average monthly revenue by 85%, from $218,000 to $403,000. Across all three channels, we generated $5,140,000 in tracked revenue:
SEO
$1,472,727 revenue generated from 27,300 transactions
PPC
$1,799,287 revenue with CPAs as low as $10.43
META
$1,870,237 revenue with ROAS increasing from 2.0–2.5x to 3.28x
CPAs across paid channels consistently came in 25–50% below their $20 breakeven point, which gave the business confidence to scale ad spend aggressively. The result was a campaign that not only delivered measurable performance, but laid the digital foundation for long-term growth.
“Since partnering with King Kong the results have been nothing short of outstanding. There are three simple words here and that is: Leads! Leads! Leads!” Domenic Varese, Marketing Manager, Metricon
“Working With King Kong Has Transformed Our Whole Lives. The Growth That We've Experienced Has Been Astronomical.” Marco Maisano, CEO & Founder, NSR Australia & NZ
“Initially I was worried about where my first job was coming from. After using King Kong I was more worried about how I was going to manage the job. My business has increased 200%, so I got my return on investment 10-20 times over.” Ged, Owner, Ged's Mobile Car Cleaning
“Since starting work with King Kong 9 months ago our sales have tripled and we've expanded into 3 other states. These guys are amazing!” Raphael Bender, Founder, Breathe Education
“The goal was to get 8 sales in the first year. It’s been 11 months now and we’ve had 23 sales. Which is $7 million in revenue. The money I spent with King Kong I’ve seen a return on investment of five to six times.” Lee Selkrig, Founder, Enso Homes
We scale companies so fast they get dizzy. So take whatever preconceived notions you’ve got about agencies, cover them in petrol and light them on fire. Because King Kong is the anti-agency. So let’s grab your competition by the scruff of their neck and take their lunch money.
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“Since partnering with King Kong the results have been nothing short of outstanding. There are three simple words here and that is: Leads! Leads! Leads!” Domenic Varese, Marketing Manager, Metricon
From 3 Weeks Of Jobs To 6 Months Booked In Advance Tye Spierings, Owner & Director, Ultimate Windows
