The client wanted to grow their organic search and paid search traffic and revenue for their Industrial Vacuum Business
Paid Search Conversions
Brand Experience
Challenge
When Australian Industrial Vacuum was on-boarded to King Kong, they were previously running PPC ads as well as Facebook-boosted posts in-house which were providing them with a large number of calls but the tracking on the back end needed to be corrected so they could never get accurate results and scale. Once onboarded to King Kong the team sprinkled their magic and set up the correct conversion tracking and systems in place to take this campaign to the moon! Google ads conversion rate was sitting at 1.80% before and currently for 2024 the conversion rate is now at 5.19! That’s an increase of 188%!
Paid Search Conversion Rate
King Kong’s Approach
We dialled into the specific top-of-funnel and bottom-of-funnel keywords for industrial vacuum cleaners which over time have skyrocketed their organic search traffic and sales by targeting these highly relevant keywords.
The King Kong Approach employs a hybrid strategy starting with On-page work and then progressing to Off-page work. For Google Ads, the specialists look at which key terms are getting the highest conversions and customers and optimise the campaign and strategy from there whilst also looking at the previous ad account to see what has worked and has not worked in the past.
Results
We helped grow the site’s organic search revenue from $0 to $8,200,000 and the Google Ads revenue from $0 to 2,600,000
Leads Generated
0+
increase in page 1 rankings
$0
Rankings have increased by
0
“Since partnering with King Kong the results have been nothing short of outstanding. There are three simple words here and that is: Leads! Leads! Leads!” Domenic Varese, Marketing Manager, Metricon
“Working With King Kong Has Transformed Our Whole Lives. The Growth That We've Experienced Has Been Astronomical.” Marco Maisano, CEO & Founder, NSR Australia & NZ
“Initially I was worried about where my first job was coming from. After using King Kong I was more worried about how I was going to manage the job. My business has increased 200%, so I got my return on investment 10-20 times over.” Ged, Owner, Ged's Mobile Car Cleaning
“Since starting work with King Kong 9 months ago our sales have tripled and we've expanded into 3 other states. These guys are amazing!” Raphael Bender, Founder, Breathe Education
“The goal was to get 8 sales in the first year. It’s been 11 months now and we’ve had 23 sales. Which is $7 million in revenue. The money I spent with King Kong I’ve seen a return on investment of five to six times.” Lee Selkrig, Founder, Enso Homes
We scale companies so fast they get dizzy. So take whatever preconceived notions you’ve got about agencies, cover them in petrol and light them on fire. Because King Kong is the anti-agency. So let’s grab your competition by the scruff of their neck and take their lunch money.
Go to
“Since partnering with King Kong the results have been nothing short of outstanding. There are three simple words here and that is: Leads! Leads! Leads!” Domenic Varese, Marketing Manager, Metricon
From 3 Weeks Of Jobs To 6 Months Booked In Advance Tye Spierings, Owner & Director, Ultimate Windows
