Review Type: Amazon

This is where staff and customer service need to put the customer first and resolve issues immediately

L’auteur raconte ça vie dans 50% du livre l’autre 50% c’est trop théorique

A book that can change the course of a business. One of the best investments you can make with your money is to buy this book.

This author knows the philosophy of marketing and communicates it brilliantly. A book any sales person or entrepreneur needs to read.

This book does a great job at helping others understand the intricacies of marketing and building profitable businesses. Sabri, the author, is a great coach and it is easy to follow along. I truly gained a lot of insight from reading this book

For those, who start or have a business. Very useful from first pages!

This is the most basic sales plan ever. Overpriced book that took and extremely long time to get to me.
One thing he doesn’t cover is when you write a really good sales cover, you need to fill the expectation you are giving for the product.
I had a huge expectation for this book because of the ad, and It was a total let down.

A lot of Sabri’s ‘ hard won experience ’ seems to me to be borrowed from other people. That doesn’t make it less valid but does make it feel more like a summary than anything new or revolutionary. And I was left wondering how much of it he actually used himself.
Having said that I did read it all and parts of it were good
Plus I did get inspired ( or re-inspired) to pick up some old marketing projects I had put off.
So it was worth it for that alone.
So overall… worth reading but you may have heard a lot of it before… which isn’t always a bad thing

The way this book was Marketed made me expect a lot more than was delivered. If you are new to business or Marketing – this is probably a great book for you.

If you are an advanced Marketer looking to improve the effectiveness of your approach, this is a new spin on basic principles.

While the book itself was a bit of a let down for me, the Marketing of the book was amazingly well done. So, if nothing else there is a lesson there for using the basics taught here to sell your services.

In short, this isn’t a bad book. It’s just that my expectations were set to see a new approach of some sort, which I did not find.

Algumas ideias boas porém outras meio fantasiosas