Acquiring customers is the most important step for any business. You may have the best landing pages in the world and the best products or services in the world, but if you don’t know how to get customers then it is likely your business is not going to survive in the long run.

Successful customer acquisition begins with a solid strategy, but time and time again we see businesses skim over this step sand focus all of their attention on traffic and leads.

While traffic and leads are important, if you are not turning those leads into customers, it is not really going to help your bottom line.

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If you have been around in the digital marketing space for some time you are likely to know just how powerful content marketing can be.

Through our research we have also found that companies that use content marketing effectively experience conversion rates up to six times higher than companies who don’t.

Content is definitely king but as more and more businesses cotton on to this fact, the marketplace is becoming increasingly saturated and highly competitive.

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How long does it really take to rank at the top of Google’s search results? Unfortunately this question is like asking how long is a piece of string.

There is no set formula or set time frame to get into the good books at Google, but there are some ways that you can give yourself the best chance possible.

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Instagram is one of the most rapidly growing social media platforms around and can help to deliver waves of traffic to your website or landing page.

The platform is so powerful that some of the brands we work with are finding that at least 50 percent of their overall traffic is coming straight from Instagram.

No matter what type of business you run, whether you are in e-commerce, an artist, an entrepreneur, a B2B or SaaS, Instagram is the place to be.

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In November of 2016, the US had one of their most controversial elections yet, but now that the race is over we have managed to get our hands on some of the advertising strategies used by key players in the election.

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The holiday season is the busiest spending time for most consumers, which means that your business needs to be ready. This is especially true if you operate a B2C or an e-commerce site.

B2B’s should also not exclude themselves from this equation as there are plenty of opportunities for B2B brands to also get ahead at this time of year.

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Is your brand advertising on Facebook?

Today, Facebook has over 1.79 billion monthly active users, which means that the platform has huge, if not unlimited potential when it comes to advertising.

Along with having such a huge user base, Facebook is also one of the easiest platforms to advertise on. This makes it highly appealing to brands both big and small.

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2016 is quickly coming to an end and if you want to meet or surpass your sales goals for the year, you still have time to make an impact.

Depending on your business, the end of the year may be your busiest or slowest time. But no matter what your projections are for the rest of 2016, there are some fail-proof ways you can drive a huge wave of sales to your business.

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The new president-elect of the United States, Donald Trump has pinned his Twitter following as one of the main reasons he won the election.

Donald Trump has over 15 million Twitter followers and there is no doubt that social media helped him to win one of the most powerful positions in the world.

But politics aside, how can you use the power of Twitter to grow your brand?

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YouTube has over one billion users and is growing by the second, however only 9 percent of small businesses take advantage of it.

There are so many benefits to building a presence on YouTube. Here are just some of them:

• YouTube reaches more 18-49 year olds than any cable network in the United States
• YouTube has local versions in  more than 88 countries
• Youtube is available in over 76 different languages, covering 95 percent of the internet’s population
• The average time a user spends on YouTube is 40 minutes on mobile devices

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