6 Ways to Boost the Productivity of Your Employees

| May 18 2017

A happy employee is a productive employee and time and time again, science has proven this.

Research has found that when your employees are happy, it can help to boost their productivity by 12 percent. This may not seem like much, but over time this can lead to huge results for your business.

Happy employees are also more likely to stick around longer and are likely to cost you less in the long run, which is why creating happiness in the workplace is vital for your business.

Why Your Personal Brand is Key to Growing Your Business

| May 17 2017

One of the most effective marketing tactics that we have discovered is- Personal branding.

When it is done right, personal branding can help to boost the effectiveness of all your other marketing efforts.

Think of personal branding like your overall marketing strategy. This is because having a personal brand helps to drastically improve the performance of your digital, social, and content marketing strategies.

It has long been believed that personal branding was just for the rich and famous and top companies with lots of money to throw around, but the reality is that we all need a personal brand.

All You Need to Know About Facebook’s New Algorithm

| May 12 2017

If you are like most businesses, majority of your marketing efforts probably come from social media, and the largest social media platform out there is none other than Facebook.

But recently Facebook announced a new algorithm update that will be swinging into effect in early May 2017.

This new update is one of the most significant changes that Facebook has made in a while, and it is important to understand the ins and outs of it, especially if you frequently use the platform to market your products, services or blog posts.

How to Write Blog Posts That Always Get Shared

| May 10 2017

There is nothing more satisfying than seeing your blog posts shared hundreds, thousands or even hundreds of thousands of times across social media.

While this may seem like nothing more than a pipe dream, imagine if there was a way that you could get your blog posts shared by all your readers every single time, or at least most of the time?

Having your blog posts shared by your readers is one of the best ways to find new leads, score customers and build up the reputation of your brand.

Keep Customers Coming Back Using Mobile Marketing

| May 01 2017

Over the years statistics have shown that 70 percent of companies find that it is cheaper to retain an existing customer rather than acquire a new one.

Further studies also show that finding a new customer can be five times more expensive than simply retaining an existing one. This just goes to show how important it is to retain your customers once you have found them.

Snail Mail Marketing: Should You Even Bother?

| Apr 27 2017

Is snail mail marketing dead or is there some merit to sending your consumers direct marketing material?

70 percent of people state that they receive too many emails, which has some marketers questioning whether or not they should return to the good old days of snail mail.

Approximately 13.8 billion letters are sent every year however, in comparison over 74 trillion emails are sent every year.

Instagram Vs. Snapchat Stories: Which One is More Effective for Marketers?

| Apr 26 2017

Instagram recently released its own version of “stories” a feature that was once exclusive to the social app, Snapchat.

Instagram stories, like Snapchat stories, allow users to share multiple photos and videos in a slideshow or “story” format. The story lasts only 24 hours and is deleted after this time frame.

Even though both the “story” platforms are extremely similar, Snapchat stories have dipped between 15 to 40 percent since Instagram stories launched.

3 Ways to Boost Your Sales Without Spending a Cent

| Apr 21 2017

Wouldn’t it be great if you could boost your sales without spending a cent more on your marketing efforts?

In this article we are going to share with you three proven ways to boost your sales without spending anymore on marketing.

Ready? Let’s get started.