A happy employee is a productive employee and time and time again, science has proven this.

Research has found that when your employees are happy, it can help to boost their productivity by 12 percent. This may not seem like much, but over time this can lead to huge results for your business.

Happy employees are also more likely to stick around longer and are likely to cost you less in the long run, which is why creating happiness in the workplace is vital for your business.

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One of the most effective marketing tactics that we have discovered is- Personal branding.

When it is done right, personal branding can help to boost the effectiveness of all your other marketing efforts.

Think of personal branding like your overall marketing strategy. This is because having a personal brand helps to drastically improve the performance of your digital, social, and content marketing strategies.

It has long been believed that personal branding was just for the rich and famous and top companies with lots of money to throw around, but the reality is that we all need a personal brand.

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If you are like most businesses, majority of your marketing efforts probably come from social media, and the largest social media platform out there is none other than Facebook.

But recently Facebook announced a new algorithm update that will be swinging into effect in early May 2017.

This new update is one of the most significant changes that Facebook has made in a while, and it is important to understand the ins and outs of it, especially if you frequently use the platform to market your products, services or blog posts.

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There is nothing more satisfying than seeing your blog posts shared hundreds, thousands or even hundreds of thousands of times across social media.

While this may seem like nothing more than a pipe dream, imagine if there was a way that you could get your blog posts shared by all your readers every single time, or at least most of the time?

Having your blog posts shared by your readers is one of the best ways to find new leads, score customers and build up the reputation of your brand.

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Creating video content is one of the best and most effective ways to reach your audience, but how can you keep viewers engaged?

How can you turn your videos into viral content that makes watchers want to take action?

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Influencer marketing is continuing to be one of the most effective marketing strategies of 2017 and it shows no sign of slowing down.

Research is also showing that influencer marketing is growing at a more rapid pace than digital ads and eventually, it could be the most popular way of marketing products and services.

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Over the years statistics have shown that 70 percent of companies find that it is cheaper to retain an existing customer rather than acquire a new one.

Further studies also show that finding a new customer can be five times more expensive than simply retaining an existing one. This just goes to show how important it is to retain your customers once you have found them.

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Is snail mail marketing dead or is there some merit to sending your consumers direct marketing material?

70 percent of people state that they receive too many emails, which has some marketers questioning whether or not they should return to the good old days of snail mail.

Approximately 13.8 billion letters are sent every year however, in comparison over 74 trillion emails are sent every year.

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Instagram recently released its own version of “stories” a feature that was once exclusive to the social app, Snapchat.

Instagram stories, like Snapchat stories, allow users to share multiple photos and videos in a slideshow or “story” format. The story lasts only 24 hours and is deleted after this time frame.

Even though both the “story” platforms are extremely similar, Snapchat stories have dipped between 15 to 40 percent since Instagram stories launched.

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Wouldn’t it be great if you could boost your sales without spending a cent more on your marketing efforts?

In this article we are going to share with you three proven ways to boost your sales without spending anymore on marketing.

Ready? Let’s get started.

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