Listing hundreds of products on an e-commerce website in the hopes of scoring Google search engine love is a common mistake made by many online marketers. It is a much different process to optimise your sales pages than it is to optimise your blog or 5-page website. It is much harder to create product feature pages with proper SEO (Search Engine Optimisation) because many times products are being posted, removed, or changed out. This can leave Google in a quandary about how to rate such temporary postings. (more…)

Local SEO: What It Means for Your Business

Local SEO is the process of search engine optimisation that makes it more likely that someone searching online for a place of business in a suburb close to them will get served a page from your site or have information delivered to them about your business in other ways. This increases the chances of getting a marketing lead or a sale, dramatically increasing conversions without much effort.

Reasons to Invest in Local SEO

Consider the last time you went searching online for a place to eat near you. You probably remember the insert of a Google map with push pins indicating choices that matched your search. Ideally, your business would be one of those listings when others search online for any service provider near them that matches your profile, if you invest in local SEO. (more…)

You’ve probably heard the catchphrase “Content is king,” if you’ve spent any time on the Internet. Why is content so important to your online marketing efforts? Why has it been crowned “king” by so many savvy Internet marketers? What does content marketing actually mean and how does it affect your online business? (more…)

As online marketers, we often hear our clients ask: “Is my conversation rate good or bad?” While the question itself is rather simple, the fact is that a lot goes into determining a good conversion rate. There are six basic elements that make up a good conversion rate. They are: (more…)

One of the most popular marketing models out there is the “Power Parthenon” model created by Jay Abraham, a multi-billion dollar marketing expert. The strategy works because it is simple: Use multiple income streams to diversify and strengthen your online sales. Even though some would say this is just common sense, many online businesses still only use one channel to drive sales. They miss the benefits of having more than one channel. When you have more than one income stream activated, you benefit by getting access to new pools of potential customers, even as you buffer your business from unexpected blips and changes in any single income stream. (more…)

When you start an online marketing campaign one of the most difficult decisions to make is deciding on how much you should spend on SEO. This is especially true when you might not see a return on investment for three, six or even twelve months in the future. However, it is a decision any serious business person looking to develop their company online and to start driving traffic to their website. This begs the question, What should SEO cost a company? (more…)

Using Google AdWords, or any competitor’s Pay Per Click platform, means you are trying to focus your advertising dollars on targeted traffic where they need to go. It means you are thinking more about keywords and keyword phrases, and their proper incorporation, in your landing pages, web content and all other copy used to attract the attention you want.

It also means you must make yourself aware of how many times those keywords and phrases will most likely be looked at and clicked on. In other words, when you need organically targeted Google Traffic, Using The Google Traffic Estimator is necessary in making the choices you need to make about those words and phrases. (more…)

The Internet has become very important to the overall success of many businesses both large and small. One of the primary reasons it has become important to so many businesses is the huge amount of people who use it on a daily basis. On any given day, millions of people use the Internet for a variety of reasons ranging from personal to business purposes.

With such a large number of people using the Internet on a daily basis, it has become a great advertising resource for many businesses. Moreover, one of the most effective forms of advertising that many businesses use on the Internet is Pay Per Click advertising, which is commonly referred to as PPC. (more…)

Ask yourself, when was the last time you actually opened a Yellow Pages phone book to find a business?

Now, how many times in the last week have you used Google?

Yellow Pages business model is dead – they didn’t move quickly enough to adapt to a changing marketplace and the digital revolution that is taking place, they have been beaten by Google, Facebook and Bing and a thousand other platforms on the internet. The only reason Yellow Pages advertising still exist is because some business owners haven’t moved quickly enough to embrace newer marketing platforms, techniques & strategies. (more…)

If you are running any Facebook marketing, you sure would want to track the conversions. The Facebook script needs to go between the <head></head> tags of your wordpress website. So if you add it on the header.php file, it will appear on all pages. The easiest solution is to add a conditional if statement and then follow it by the code so it appears only on the page you would want it to. (more…)