Social Media Marketing

Influencer marketing has become the latest craze in the marketing world and this trend shows no sign of slowing down.

While influencer marketing can be highly profitable and can help you to yield a positive ROI, there are many pitfalls that can also happen along the way.

Because influencer marketing is relatively new, there is not a lot of research out there, and many marketers are left stabbing around in the dark hoping they can make their strategies work.

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Does your brand use Google+?

Google+ is not as popular as other social networks like Facebook and Twitter, but that does not mean it should be ignored.

Over 150 million people use Google+ every month and over 50 percent of those active users log into their account everyday.

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Instagram is one of the leading social networks around and has helped businesses to boost their engagement rates, increase their reach, make sales and build profits.

Just a few days ago as the calendar flipped over to August 2016,  Instagram unveiled a new feature called Instagram Stories.

Instagram Stories allows you to capture real-time images and videos and share them as a “story” for just 24 hours.

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There is no denying that social media is changing the landscape of online marketing.

An estimated 2.3 billion people from all around the world are using social media everyday and around 30 percent of all referral traffic is from a social media site. This alone should be enough to motivate any business big or small, to be present on social media.

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Running an Instagram contest is the perfect remedy for improving engagement rates and increasing followers.

Every day Instagram users post 80 million images and hit the “like” button at least 2.5 billion times. Yes, we said billion.

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Facebook has recently launched Facebook Live, a video streaming service that allows anyone to post videos to their feed in real time.

Facebook Live is part of the social network’s plan to continue the promotion of visual content.

Since allowing video posts, Facebook has noticed higher rates of engagement and many more opportunities to reach users.

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Social Media marketing is one of the most effective ways to grow your brand, get traffic to your page, generate leads and make sales.

In fact over 93 percent of marketers use social media for business and over 70 percent of marketers have used at least one social media platform to successfully gain new customers.

For most brands, social media is a driving force and lifeline to their products, services, content and brand.

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Over 2.3 billion people use social media and this number is only increasing. Studies are also showing that social media is becoming one of the most popular go-to platforms on the web.

In January 2014, Pew Research Center discovered that 74 percent of online adults were using social media. Another study also found that 66 percent of B2B marketers name LinkedIn as the most effective platform to promote and grow their business.

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Social proof is a “psychological phenomenon where people assume the actions of others in an attempt to reflect correct behaviour for a given situation.”

In other words, Social Proof is the way in which people copy each others actions assuming they are doing the right thing. Almost like a “monkey see, monkey do” type situation where people will follow the masses because they must know what they are doing.

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Unless you live under a rock you have probably heard about Donald Trump and know that he is currently running to be the President of the United States.

When Donald Trump first announced that he was planning to run for president no one really took him seriously. He was loud, brash and somewhat unrefined, but as time went on people started to realise that Trump actually had far more power and appeal and was actually making a considerable dent in the polls and in the debates.

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